In order to boost shares, Sony will revamp their PC strategy to target the low-end market.
“It said Sony has created a new sub-brand to its Vaio laptop computer line, called Vaio Business Professional, and has been selling it directly to small to mid-size businesses since July.
It also said Sony is re-evaluating its production capacity as it plans to introduce low-priced computer models.
The move marks a change in strategy for Sony, which has been losing market share as it tried to compete with expensive, high-end models amid an intense price war in the U.S. personal computer industry. “
This is sad to see and shows how Dell is hurting innovation in the market with their low-priced products. The next thing we will see is Apple entering the low-end market if this trend continues. Gateway has already changed their strategy and is offering low priced laptops at CompUSA and Best Buy.
Read the full story at Reuters
