Sony Changes PC Strategy

“It said Sony has created a new sub-brand to its Vaio laptop computer line, called Vaio Business Professional, and has been selling it directly to small to mid-size businesses since July.

It also said Sony is re-evaluating its production capacity as it plans to introduce low-priced computer models.

The move marks a change in strategy for Sony, which has been losing market share as it tried to compete with expensive, high-end models amid an intense price war in the U.S. personal computer industry. “

This is sad to see and shows how Dell is hurting innovation in the market with their low-priced products. The next thing we will see is Apple entering the low-end market if this trend continues. Gateway has already changed their strategy and is offering low priced laptops at CompUSA and Best Buy.

Read the full story at Reuters

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