The new Sony VAIO FJ en Espanol is targeted towards the growing population of U.S. Hispanics and sports specific Spanish language features.
Sony, in an attempt to appeal its VAIO computer line to a larger audience, today introduced its first Spanish language PC in the United States. The Sony VAIO FJ en Espanol notebook, based on Sony’s VAIO FJ series, starts at around $1,400 and will be available this month.
The Sony VAIO FJ en Espanol, said Sony, is available in five different colors and includes a Spanish language operating system and keyboard. The laptop, which sports a 14.1†widescreen display, is being targeted towards the growing U.S. Hispanic population. As part of promoting this new laptop, Sony will be introducing a soccer-themed promotion which gives VAIO FJ purchasers a certificate to receive a soccer jersey personalized with their name and number of choice in the color of their favorite soccer team, matching the color of their computer.
Sony also plans future “corporate-wide initiatives and community outreach programs targeting U.S. Hispanicsâ€.
