ipKonfig writes about the bad odor from the corporate world, or in easier terms; the smell test. Here's an interesting story from Brian Hall about big companies gone or going bad.
Quote from the review:
“Probably the heightened sensitivity to bad smells has had something to do with the response to the nVidia / FutureMark controversy, too. When the bias in press, public, and expert opinion is that corporate goals include obtaining maximum return for minimum real value to the consumer, nobody is going to take much on trust. It gets treated as “more blood in the water”, and no one gets a free pass.”
Our take: It is interesting that they bring up the whole Futuremark/Nvidia fiasco which went public a little while back. Futuremark’s 3D Mark benchmarking software is often key in whether a video card manufacturer’s product sells well or not. The better the card benchmarks, the more likely consumers will fork over hundreds for a video card. The video card market is a very fickle one, because there is little competition and what competition there is, a brutal war is consistently going on. ATI and Nvidia are both fighting for a market which in my opinion is slowly dieing. 6 month release dates are the norm for video cards, while the software side is a year or two behind. Like the hotrods from the 60′s hardcore computer users are spending big bucks for bragging rights among other gamers. But who is getting the last laugh and a fat wallet…the video card manufacturers.
This article pretty much touches on what has been going on for decades and which will continue to go on. I wish they would have elaborated more in the article with more specific examples, but it is a good start nonetheless.
