In this week’s odd Japanese innovation news, we bring you an interactive poster concept designed by a research group from Keio University in Tokyo. Using screen captures from a cute female model, the poster screen senses when a user kisses the poster and brings up reactionary photos as an aftermath.
The poster works by recognizing distance between the kisser and the screen. As the user’s head inches closer to the screen, the face inside the poster changes to indicate anticipation. When you give the poster your smooch, the poster’s face gets all shy and giggly, and starts blushing. Weird. We wonder if her reaction is different between good and bad kissers.
“I’m a big fan of pop idols, and I have posters of them in my room. It bugged me that the posters didn’t move at all,” says one of the team’s researchers during the Keio University’s XD Exhibition last week. “We built this system because we thought, if a poster could move to match people’s movements, that would be interactive and fun.”
Developers also believe this system could be built for commercial use, allowing the technology to become part of an interactive digital advertisement theme or selling the system as an iPad application. To make it compatible as an iPad app, they will have to figure out how to get the tablet’s camera to recognize images with its light sensor and react to shadows of the user approaching the screen. The team also plans to make the poster react to other senses, such as smell, taste, and hearing.
“The current system only produces visual changes, but we could also include the scent of shampoo from the person’s hair, or a lemon-flavored film on the lips, or a speaker that whispers ‘I love you,’” a team member explains.
We kind of think this digital signage is rather creepy, but being incorporating a sense of smell for advertising could be more interesting than pretending to kiss a 2D girl. Still, if this were to be a public ad display, we worry about the hygiene issues of multiple lips and faces pressed up against the same poster. Plus, why would I want to tell a poster “I love you”?
In the below video where a team member shows how the technology work, the girl in the poster also seem to have only one reaction. That alone gives a sense of robotic-ness, and we think it would probably make the user feel kind of lonely. This is some My Strange Addiction stuff. All signs point to being forever alone so we’ll just stick with static, boring ol’ posters, thanks. Just watch the video and see for yourself.