Google has to be thinking twice about that “don’t be evil” bit permanently lodged in its corporate motto. After meeting behind closed doors with Verizon, the company emerged on Monday with a set of guidelines for allegedly preserving net neutrality, which many of the concept’s most virulent supporters say grinds the principle to dust. How can the two sides see the same language so differently? What are the stakes for the average American? Here’s a quick overview of what Google and Verizon’s net neutrality agreement actually proposes in laymen’s terms – and what it means for you.
What is net neutrality, anyway?
Remember when Senator Ted Stevens described the Internet as a “series of tubes? More than just a monument to the ignorance of politicians, that was a cantankerous, near-senile old man’s attempt to explain net neutrality. Let’s see if we can do better by stealing Google’s own description from 2006.
Forget the tubes and imagine a highway. When five o’clock hits, everybody sits in traffic as the roads fill up with cars – which represent data, here. With net neutrality in place, every piece of data waits in line the same way the cars do on the highway. It’s fair. The lack of net neutrality is like throwing down cones to make the left lane a high-speed toll lane. Can’t pay? Sit in line with the schmucks.
It’s not a perfect analogy, but it gets across the basic principle: Rather than splitting a public asset (roads or in this case, wireless airwaves) equitably, the guys with the most cash get the rule of the roost.
What did Verizon and Google agree on?
On the surface, the companies agreed that net neutrality was a good thing and that the FCC should be able to enforce fines for companies that don’t abide by it, and that carriers should be forced to share information on how they route traffic for transparency. You can read the exact language here.
They also created a lot of loopholes and exceptions, which is why a lot of folks are all bent out of shape by it.
What loopholes and exceptions?
The document has two major exceptions to net neutrality as it is written.
The first, and most broad, basically exempts wireless carriers from all the rules except transparency. In other words, they can play favorites and route traffic however they want, as long as they tell us how they’re doing it. Only wired carriers would be subject to net neutrality principles, and even they would have some creative leeway.
The second allows for “differentiated managed services” that would be exempt from the neutrality given to other traffic. The document gives the examples of “health care monitoring, gaming, smart grid, and advanced educational services.” Although it explicitly claims these could not be use to circumvent rules, it provides no guidelines for which types of services warrant exemption and which belong in the same stream as everyone else.
What do net neutrality advocates make of it?
They’re enraged, mostly.
Public Knowledge, a public interest group concerned with digital issues, has made “Google sold you out” its war cry. “This agreement would, among other things, allow Verizon to prioritize applications and content at whim over its mobile broadband network,” the group claims.
The SaveTheInternet.com coalition says “Google is about to cut a deal with Verizon that would end the Internet as we know it.” Putting it more bluntly, “this deal puts the company in bed with the devil.”
Why are Verizon and Google making laws for themselves?
The guidelines set up between Google and Verizon aren’t actually laws anyone else has to adhere too – they’re simply a “proposed Internet framework.” The companies hope the FCC will adopt the language and cement it as the law of the land, but for the moment, they’re just words on a page.
Recently, the FCC has been courting telecom companies – including Google and Verizon – for input on net neutrality rules, but it nixed these meetings last week under intense public scrutiny over the lack of public input. Many critics also question why the FCC is asking the companies it should be regulating for input on how they should be regulated – like a parent asking a four-year-old what would be a reasonable bed time.
What will happen if we lose net neutrality?
In practice, this would mean that a service provider like Verizon could charge a company like Google for access to that special high-speed toll lane for data.
As an end user, that might mean that Mapquest and Bing Maps now load much slower than Google Maps. Hotmail and Yahoo mail load slower than Gmail. Yahoo and Bing searches take longer than Google searches. The plethora of choices you take for granted on the Web begin to evaporate when the biggest player in any space is able to pay for priority handling, shutting out competitors.
Internet service providers could also decide to throttle down services they see as threats to their own business. For example, Comcast could choke bandwidth for sites like Hulu in order to force consumers into its own cable TV packages.
Does the Internet grows faster then the technology for it's speed? If not, why should net neutrality be at risk?
Why does everyone feel "entitled" to internet. It's a service! That you pay for! And just like everything else, the more you pay the more you get out of it. I really dont see the point of Net Neutrality if the only point is to cost Google money and save the customers money. Google is a business last time I checked. That people DONT pay for. We get so much value for free and we have for so long, all of a sudden people are getting upset that they actually might have to pay for things again. What entitled snobs we've become.
How foolish. No one feels "entitled" to the Internet. And if you imagine that you get "value for free" that's because your mommy hasn't told you how much her DSL bill is. Move out of her basement, and you'll quickly find that (A far from free, you have to buy your bandwidth, and (B it's physically impossible for you to "hog" more bandwidth than you paid for.
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The unreported crime is the gross and universal overselling of bandwidth by the TelCos and ISPs. Providers pay for every single line that comes into their data center at a specified bandwidth. Consumers pay the ISPs for their connection, who in turn pay the TelCos. The problem is that when people "selfishly" use the bandwidth they've paid for, you get packet congestion due to the TelCos blatantly selling more bandwidth than they have, and the TelCos start squealing about "Internet hogs".
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The problem isn't that some thirteen-year-old blogger feels like they should pay $59 a month, yet still move the same amount of packets as Amazon.com – the problem is that the TelCos, after ripping you off for bandwidth you can't use, now want to create prioritized packets that would ensure that the thirteen-year-old blogger's packets get delayed – often to the point of being completely blocked if Amazon is willing to pay the extra "prioritization" money.
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As things stand now, the thirteen-year-old blogger's packets get shuffled in with the Amazon.com traffic without any prioritization. Which is as it should be. The little providers, and their consumers don't want to hog the whole highway – they just want the share of it they paid for. What a horrible socialist notion.
The point is not that we feel "entitled" to the internet, the point is that NO ONE is entitled to it. The websites you visit are setup by individuals or companies. Currently, anyone with access to the internet has equal access to sites on there, without any throttling or priortization. Essentially what this does is that it gives priority to those that are willing to pay more. As a consumer, you'd lose (without even knowing it) because how likely are you to visit a site that loads slowly? The internet has always been open, and the best intentions are to keep it that way. Its selfish for someone to control my choices and its not fair competition for businesses. Bigger business will crush smaller ones, because they can pay to put their packets to the front of the line, whereas small businesses or individuals may not be able to afford to.
I remember when Microsoft used to be the bad guy…
How exactly is google the bad guy? First of all, on wireless networks companies like verizon simply cannot afford to handle all the traffic that they will get in the near future. Verizon's infrastructure cannot carry the growing burden. That is why just about every mobile carrier is strongly considering removing the option of unlimited data. The save our internet people make me sick.
Wireless and wired internet are fundamentally different. You can run infinite amounts of fiber network cable, but wireless is limited by the laws of physics and available RF spectrum. If everyone with a smartphone decided to watch American Idol on their cell phone at 7pm, the cell networks would quickly collapse blocking normal calls, 911 calls, texts, and all other data. It is essential to allow QoS (quality of service) on wireless. This doesn't violate network neutrality principle – it just allows companies to, for example, limit streaming video (regardless of hulu or youtube) to a certain percentage of bandwidth if the wireless network becomes overloaded and congested.
What's up with Apple?
Why is anyone alarmed by this? At worst, the document suggests guidelines for the FCC to adopt in regard to net neutrality. Truth is, though, that the FCC has no real authority one way or the other when it comes to net neutrality.
See: http://pacer.cadc.uscourts.gov/common/opinions/20…
Also see: http://wherewithal1.wordpress.com/2010/04/08/mend…
Internet Service providers like Comcast are already starting to throttle home internet speeds. They can tell if you are using sites like BitTorrent and then cut off your bandwidth as a result. This has caused a ton of potential problems in Washington.
Google is simply a search engine provider when it comes to the net. They should have nothing to do with this and it scares the hell out of me that they are getting involved.
They're not "simply a search engine"– they're responsible for a significant portion of the advertising that you see on the internet. Particularly on wireless networks, the speed at which Google gets to the end consumer could well mean the difference between an ad appearing on a page or not.
They've also made a couple plays towards becoming an ISP, both offering to put free Wifi networks in major cities as well as running fiber to smaller communities.
Let's not forget that they own YouTube, Picassa, and who knows how many people rely on them for email and calendaring.
And that's why they're involved– a significant percentage of internet traffic is running to a server they own, and they'd rather be proactive about setting a policy than to wind up having someone make a bad decision for them.
Obviously because wired internet is not the place for long term evolution (pun not intended). Wireless is, in the long run, the bigger market, and any shapping of the way things are done there (be they regulated or not) is going to favor those that start molding it now.
Wireless technology is still quite a ways off, especially for home and business uses. Home wired internet speeds are now reaching up to 100mbps + where areas wireless is still extremely in it's infancy.
Also there is the issue that we are running out of spectrum already and there isn't much room for wireless to improve into.
http://www.wirelessindustrynews.org/news-jan-2010…
Why did Google decide to team up with Verizon of all companies? Why not someone like Comcast who has more of an impact on wired ethernet?
Verizon is one of the larger sellers of Android phones, which is Google's baby…