Windows 7

Rob Enderle suspects that Microsoft's new operating system will impress, but will it sway Mac users away from Snow Leopard?

I’ve been a part of every Windows launch since Windows 95. That launch still remains the historic high point of Microsoft and Windows, even though Windows 95 wasn’t exactly a perfect product. Apple, which was struggling through a series of rather clueless CEOs at the time, was less hurt by Windows 95 than its own inability to focus and execute. It’s an error that wouldn’t be corrected until Steve Jobs got back and fixed things.

But that was then, and this is now. And Windows 7, for its time, is vastly better than Windows 95 was in 1995. The operating system benefits not only from the nasty pounding that Windows Vista got, which helped to better focus the development team. It also enjoys a boost from one of the strongest marketing teams Microsoft has ever fielded. In addition, this is the first time that Microsoft has fully taken responsibility for its virus problems with its free Security Essentials product, something the company likely should have done decades ago, and overall, the manufacturer appears readier for war than it has ever been. It is somewhat ironic, though, that at this exact point in time the market also appears ready to move on to another model, and it isn’t the Mac, adding that little bit of extra drama the technology segment loves.

Let’s talk about my Windows 7 experiences, make some recommendations, and chat a bit about where the market is going. Oh, and yes, for the record, Windows 7 will kick MacOS butt – the difference being that Mac fans simply aren’t likely to care.

Windows 7 Experiences

Remember that Windows 7 isn’t shipping yet. Having said that, I’ve installed final code of Windows 7 on five custom current generation desktops including an HP Netbook, a Panasonic Toughbook, and an IBM ThinkPad with no major problems. There have been minor issues, however. For instance, the fully-featured HP drivers are not released yet, so you have to use the native Microsoft HP printer drivers which prevents the use of certain high-level options. Then again, I don’t actually ever recall using these features, so it’s no big loss.

I’ve both installed Windows 7 cleanly and upgraded from Windows Vista. (I don’t recommend even trying to upgrade from Windows XP, and therefore didn’t test that.) The clean install takes about 15 minutes to add the operating system, and then about 3 hours to install current versions of the key applications and do a file and settings transfer. The upgrade takes about an hour and a half to complete (unattended), but cleaning up the results generally takes several days of discovering and removing things from your PC that are outdated like disk defragmentation products, old utilities, remaining anti-Malware products that you didn’t take out during the installation, and settings that once made sense under Vista, but don’t under Windows 7.

Having done it both ways, I’d only do an upgrade on a system where I needed some of the utilities like I did with the Panasonic (and likely would with any laptop) – not with a desktop system. In this latter case, there were a couple of times where I needed to go onto the Web and download a particular driver to get everything back up and running. However, such instances were rare and the overall process proved vastly better than it did with any prior pre-launch testing of any other version of Windows. This is because, historically, new drivers tend to show up around the time the new product launches. But this time, there has been a lot of effort to test them before the launch so that these drivers were available early. I’m expecting a lot less launch breakage as a result.

Hands-On Use

For once, Windows 7 scores a small coup from my perspective right out of the gate: The sleep function actually works on desktops. For whatever reason, while I’ve been able to sleep laptops reliably since Windows XP, I’ve never been able to reliably sleep a desktop system. This feature now performs as advertised, which means I can sit down in front of a Windows 7 system that is totally dark and appears powered down, hit the escape key, and within 2 seconds, I have a login prompt. And, of course, once logged in, my last session is fully restored.

You have no idea how big this is for me, because I live in a solar-powered house, and leaving high-performance PCs running at night was killing me. Otherwise, the experience has truly, for a longtime Windows user, been wonderful. Stuff just works. My games load, my applications perform as expected, and I can even click on and burn .ISO files without searching for obscure Web applications.

The new free Security Essentials product runs in the background, doesn’t annoy me to death, and seems to quietly look for and eliminate viruses as well. It’s actually getting some rather good reviews for what is clearly a basic product to boot.

I loaded Windows 7 Starter Edition on the netbook, which had been running Windows Vista, and the machine transformed from a poor performer to something I could actually work on. It’s still no gaming machine by any stretch of the imagination, but it made the product usable where it really wasn’t with Vista. I used a Windows XP netbook earlier this week just to get a feel for the difference, and performance was similar – however, the XP product just felt ancient.

Also important to note is that while the taskbar and some of the menu changes take a little getting used to, once you do, going back to Windows XP is a painful experience.

Media Center Capabilities

I have to take a moment to talk about Media Center. The big improvement is the addition of Web channels so that you can tune into a wide variety of online programming. I’m actually using a Media Center hooked to the TV again, and the quality, while still not great on my 52-inch HD screen, is actually not that bad either, and suddenly Media Center makes a bit more sense. I’ll likely not be tossing out my TiVo any time soon, but this is a huge improvement this year.

Windows Media Center

Wrapping Up: Does Snow Leopard Stand a Chance?

If you go from Leopard to Snow Leopard, you don’t see much change or much in the way of compelling improvements. As usual, since Apple doesn’t do beta testing, Snow Leopard has had a few significant teething problems as well. On the flip side, thanks to ample pre-launch testing out of the gate, Windows 7 performs nicely, and its full suite of noticeable enhancements makes a considerable first impression.

Granted, I don’t see anything in Windows 7 that would compel a happy Mac user switch back to Windows. Still, should they wish to take the plunge, Windows 7 is a vastly better alternative for unhappy Mac users than either Windows Vista or Windows XP was. Suffice it to say that Windows has come a long way since the ‘90s, and after going hands-on with Microsoft’s new operating system, I strongly suspect that you’ll be impressed.

Editor’s Note: 10/4/09 – I mentioned in my article that Apple does not beta test their products. I meant this figuratively. As one reader pointed out, Apple does have a beta testing program. Apple’s beta testing program historically is not as robust as Microsoft’s, and the barrier to entry is pretty strong with reports saying it costs some developers $500 to even participate in the program. With Apple products gaining in popularity, it might be time to open the gates and put a stronger beta testing program into place.

Showing 24 comments

  1. Microsoft CEO: Windows 8 due in 2012 | Technology Avenue at 1:48am 24th May 2011 [...] obviously hard at work on the next version of Windows. Windows 7 PCs will sell over 350 million units this year. We’ve done a lot in Windows 7 to improve customer [...]
  2. Microsoft CEO: Windows 8 due in 2012 | Today Hot News at 7:23pm 23rd May 2011 [...] obviously hard at work on the next version of Windows. Windows 7 PCs will sell over 350 million units this year. We’ve done a lot in Windows 7 to improve customer [...]
  3. Microsoft CEO: Windows 8 due in 2012 at 6:34pm 23rd May 2011 [...] from Ballmer’s speech:“We’re obviously hard at work on the next version of Windows. Windows 7 PCs will sell over 350 million units this year. We’ve done a lot in Windows 7 to improve [...]
  4. infyrana at 9:00pm 4th November 2009 Windows 7 will turn the tide around thats for sure, why? Well because as much as I like Macs, they are still pretty uncompatible computers, 90% of the business software out there will not work with them... many working people that bought a Mac computer ended up installing either Sun Microsystems VirtualBox or a mutiboot system so that they could get their job done in Windows while looking pretty with a Mac, so as long as Mac remains unable to enter the regular people´s business software market, you cant even monitor security cameras with it because of the inability to use Active X.... so as long as this remains, Mac will be in a very reduced market, and then add to that the fact that those nice looking windows 7 computers will be shipping for as low as 500 dls... :)
  5. Robert at 10:24pm 27th October 2009 Enderle: That old "apple premium" mantra is bullHP has just released the Envy 13 and 15.... basically macbook clones with metal cases etc.... Now compare the cost of an Envy running Windows 7, with a macbook running Snow Leopard. Damn close in price. Maybe compare the new imac to similar spec all in one desktop ? hmmm damn close price again.When you consider that everyone is saying "windows 7 feels Apple like".. why not just get the OS and hardware, that everyone seems to try copy ?As for running windows alongside OSX... Yup.. I'll be running Windows 7 on my old XP desktop, so I can play games. Then again.. for the price of a full featured version of windows 7 , I could simply buy a game console.
  6. Rob Enderle at 2:15pm 23rd October 2009 And if you could put that software legally on a regular PC that would be a great deal. Apple charges a substantial premium for their hardware so they could actually give their OS away for free. Look at their financials, they are making something like 5x profit over a typical PC vendor. That's like being proud of the fact you paid twice list for a car but got the the first service for 70% off. Next time you want to buy anything call me first because man I'll have one hell of a deal for you!Agree that Windows 7 opportunity is mostly Windows XP users. As far as experience, wait until the new Microsoft stores open and we'll talk, for now I'll agree.
  7. stevegates at 2:05pm 23rd October 2009 Windows 7 is not at war with Snow Leopard. Win7 is at war with Microsoft's own reputation among their customers. The battle is to fix all they did and didn't do for the past 10 years.I know it sounds lame, but Apple is an experience. The hardware, the software, the usability, the features, the design, the customer service, the innovation and the all-around complete package that the rest of the PC world is trying to offer but can't.Apple: one version for $29 Microsoft: seven different versions from $120-$220 plus some serious hair-pullingSee what I mean?
    1. Jarrich at 8:20pm 20th June 2010 I see what you mean, but you pay 2200dollars for an 15inch laptop, and we pay 900-100dollar. Eat that.
  8. jughead at 11:30pm 8th October 2009 uhhhhhhhhhh.... yeah thanx sammy
  9. S.A.M at 11:28pm 8th October 2009 So true jughead
  10. jughead at 11:24pm 8th October 2009 true, but " Apple is making fun of its own customers" gosh hw bad can they get!!!!!!!.i mean like because of their customers they at least got this amount of courage to carry on, and personnaly i agree wit rob & ian
  11. Rob Enderle at 4:21pm 5th October 2009 So 85% of Mac Users are could say "I'm a PC" meaning Apple is making fun of its own customers. Geez, only Apple could get away with this. Regardless of anything else Apple remains an amazing company.
  12. Ian Bell at 4:11pm 5th October 2009 Thought you guys would get a kick out of this:http://brainstormtech.blogs.fortune.cnn.com/2009/10/05/85-of-mac-owners-have-windows-too/"85% of Mac owners have Windows tooApproximately 12% of U.S. computer households own an Apple (AAPL) computer, up from 9% in 2008, according to the results of a survey released Monday morning by the NPD group.But here's the kicker: the vast majority — 85% — also own at least one PC running Microsoft (MSFT) Windows."
    1. stevegates at 1:15pm 23rd October 2009 yeah, the old dud they switched from and couldn't even get 50 bucks for it on Craigslistm :)
  13. Rob Enderle at 9:04am 5th October 2009 Certainly there can be closed betas, but the program itself is generally public and the people doing the testing are also generally allowed to talk to each other because the goal is to find bugs and problems before product shipment.Seeding is different, seeding is to build product advocacy. Apple "testers" may think they get some say but their reason for being is to pitch and defend the product. Apple does this particularly well.Microsoft's RC release wasn't a beta test either it was a seeding program, the beta test that came before which timed out the software in July was a beta test. The goals and results are different.Apple is a marketing driven company, for them seeding is more natural and they are generally able to use their advocates to play down problems and play up advantages during the first months of a new release.Snow Leopard, for a closed product, is relatively buggy. So has almost every iPhone release been. In effect the true beta testers are the first buyers of Apple’s products. In the consumer segment this is far from unusual, in fact, I’d argue it is the norm. There was no beta test for Zune for instance.But when you sell to large corporations you are generally required to do some kind of beta testing otherwise few will deploy the product. Even with beta testing Vista clearly had issues so it is no panacea either. However, the amount of breakage that Snow Leopard is experiencing Windows 7 should pass it quickly. It is interesting to note that Windows 7 has 1.5% share right now, Apple has 5.12% share as of September and Snow Leopard 18% of that. That gives Snow Leopard .92 market share so, even before it has been released, Windows 7 has a larger market share than Snow Leopard has though it is not yet taking share from the MacOS. Then again it isn’t shipping yet either.References: http://theappleblog.com/2009/10/01/snow-leopards-leaps-in-market-share/ http://www.theinquirer.net/inquirer/news/1557310/vista-losing-market-share
  14. Chuck at 6:56am 5th October 2009 Okay,First, let's correct a typical Enderle mistake: Apple, of course, does extensively beta test their software. They do not have an OPEN beta test, but they certainly beta test everything.No Mac users will switch to Windows 7. At best, this will slow the rate of Windows switchers coming to the Mac. Why? Enderle answers the question, "I don’t recommend even trying to upgrade from Windows XP, and therefore didn’t test that."Something like 60-70% of the potential Windows 7 customers are coming from XP, not Vista. Microsoft has done something really stupid here: They've given Apple a level playing field. It is as easy to move from WinXP to a Mac as it is to upgrade from XP. Apple will exploit that.Finally, we have a prediction, "Oh, and yes, for the record, Windows 7 will kick MacOS butt – the difference being that Mac fans simply aren’t likely to care". That's probably wrong. Apple will continue to grow the Mac marketshare because Microsoft and Apple will be splitting the XP and Vista upgraders. Some will go to Win7, some the Mac, but the net change will still favor Apple, although perhaps not as drastically as during the Vista debacle era.
    1. TechFreak at 7:06am 5th October 2009 So how can Apple extensively beta test everything if their program is not open? That doesn't make much sense...I don't see how the net change will help Apple. I am with Ian, people looking for a new PC skipped Vista and went Apple, but that is about to change.
  15. Rob Enderle at 10:14pm 4th October 2009 On whether Apple beta tests or not. Beta testing has a clear definition see: http://en.wikipedia.org/wiki/Beta_test#BetaI'm ex-IBM myself where the term came from. A Beta test is a public test, the reason Apple calls their program a "seeding" program is that it isn't public. The public nature of the program allows buyers to see what was caught and fixed, it is intended to be transparent. What Apple does, and read their site, isn't transparent or public.
  16. Ian Bell at 9:34pm 4th October 2009 Just so Apple fan's don't kill me too hard. I wanted you to know that I use a MacBook Air at home, my wife uses an iMac, and I use an iMac at the office in a dual-boot configuration with Snow Leopard and Windows 7 installed. I am a HUGE apple fan. Just waiting for those Snow Leopard patches! :)
    1. stevegates at 1:06pm 23rd October 2009 What needs to be patched? I work Snow Leopard to the bone and have not run into so much as a glitch.
  17. Ian Bell at 9:29pm 4th October 2009 I think Vista gave people a reason to switch to the Apple systems in the first place. The Os got such a bad wrap that people who haven't even bothered to try it just passed it up. Windows 7 seems to be changing that based on all the reviews I have read so far. My guess is that Apple will be taking another big hit soon.Another thing to point out is that companies like Dell are finally catching on and starting to announce products that have that Apple aesthetic appeal to them. Couple that with Windows 7 (which feels like a Mac OS) and I would say that Apple could be in a world of hurt soon.For the record: Snow Leopard sucks and there are a lot of people complaining about it.
  18. TechFreak at 9:20pm 4th October 2009 Rob,Apple does indeed beta test their software:https://appleseed.apple.com/cgi-bin/WebObjects/SeedPortal
  19. Jason Howard at 4:57pm 2nd October 2009 Windows 7 is an extremely strong competitor now. It's fast, stable, and looks good. Some things I still don't like (like the new start menu) but it's less annoying.
  20. Ian Bell at 2:01pm 2nd October 2009 I personally think Windows 7 is strong enough to move Mac users away. I have been a harsh critic of Windows, but Windows 7 blows me away. It FEELS like it was developed by Apple, not Microsoft. It loads fast, doesn't suck up memory and rarely if ever crashes (I know, hard to believe).
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