Similar to Google's Ad Words text links ad program, Yahoo! will team up with Overture to offer a similar program for web publishers and advertisers according to Cnet.
“While Yahoo and Google already go head-to-head for major search advertising partners such as America Online, Google has largely enjoyed a monopoly serving its signature text-only ads to smaller publisher Web sites, including ever-more-popular blogs.
Now Yahoo plans to launch its own advertising option for small publishers, a source familiar with the plan said. Like Google’s service, Yahoo’s self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ad. Yahoo and publishers will split the fees.”
Read more at News.com
