Barnes & Noble has announced its Nook ereader device will go on sale at some 2,500 Walmart retail stores beginning “as soon as” October 24. The movie brings even more competition to the ereader market, which has seen the likes of Borders, Barnes & Noble, and Amazon.com slash prices and increase distribution of their ereader devices as the crucial end-of-year holiday retail season approaches. Walmart will be offering both the WiFi-only and 3G versions of the Nook, as well as offering online sales of the device. Some Walmart locations will also be setting up “Nook-branded eReading area” where customers get hands-on experience with the device.
“Sales of Nook devices continue to exceed our expectations, and we are thrilled to be able to partner with Walmart, one of the world’s greatest retailers, to expand the distribution of our award-winning Nook eBook Reader,” said Barns & Noble VP Chris Peifer, in a statement.
Walmart prides itself on offering lowest prices to customers, and there’s no word on exact Nook pricing at Barnes & Noble, but recently Walmart has been making deals with electronics makers like Apple where Walmart essentially matches prices available through other retail channels.