File Sharing Campaign Showing Results

File Sharing Campaign Showing Results


The recording industry today showed the first positive results from its international deterrence campaign against illegal file-sharing and warned that a new wave of litigation will take place in new countries within months.

Today’s results show that legal awareness among the European public has increased and the number of pirate files on the internet has fallen steadily. Meanwhile, the number of legal sites where consumers can buy music has risen to over 100 globally – five times the number of one year ago.

Legal cases have been concluded in Denmark and Germany, with 17 Danish individuals agreeing to pay compensation averaging several thousand euros. One German file-sharer is to pay compensation of 8,000 euros. In Italy, 30 individuals have been charged with copyright infringement.

It is the first evaluation since IFPI’s March 30 announcement of the international campaign against alleged illegal file-sharers, starting with more than 200 criminal and civil actions in Denmark, Germany and Italy.

IFPI is also confirming plans to extend the litigation internationally. A further 24 legal actions are being announced today against individuals in Denmark. Other countries such as France, Sweden and the UK have already launched high-profile warning campaigns that they will prosecute file-sharers if necessary.

IFPI Chairman and CEO Jay Berman said: “Today’s results show that litigation, combined with the rollout of new legal online music services, is having a real impact on people’s attitudes to illegal file-sharing, and this in turn is affecting levels of file-sharing activity. We are not claiming victory yet, but we are encouraged by the way the market is developing, and by the shift we see in public opinion.

“On the strength of the developments in Denmark, Germany and Italy, we can confirm that there will be more legal actions in other countries in the near future. We need to continue letting people all over the world know that file-sharing other people’s copyrighted music is illegal, that is damaging the whole music sector, that it is not anonymous and that it carries legal consequences.

“Governments also have an important role to play in the fight against illegal file-sharing, which affects not only the music sector but increasingly the film and other creative industries – a sector worth more than 1,000 billion euros world trade. We welcome the support of governments, in helping both fight online piracy and facilitate new online legitimate services. Initiatives such as the French government’s recently-announced Action Plan against internet piracy are particularly welcome”.

Update Summary

Today’s findings on consumer attitudes come from a second public awareness survey, conducted in May by IFPI in four countries – France, Germany, UK and Denmark. (The earlier survey had been conducted in January, before legal actions in Europe). Similar separate surveys were commissioned in April by FIMI, IFPI’s Italian affiliate, and conducted by AC Nielsen, and by SNEP, IFPI’s French affiliate, and conducted by IFOP. (Earlier versions in December also preceded litigation).

Highlights of today’s findings include:

Educational Impact:

  • Seven out of ten people in France, UK, Denmark and Germany are now aware that file-sharing copyright music without permission is illegal (70% on average compared to 66% before the start of the campaign). The impact has been greatest in the under-30s age group responsible for the majority of file-sharing.
  • A separate survey in France showed that consumer awareness of the illegality of unauthorised file-sharing increased from 59% in January to 73% in May 2004. This followed a high profile warning campaign in newspapers and media across the country in April, carrying the slogan: “Free Music has a Price”.
  • In Italy, 45% of surveyed file-sharers say they expect to stop over the next three months (twice the number before the campaign started). In Germany, France and Denmark public confidence in the effectiveness of litigation has risen (59% say the campaign will work, compared to 55% in December)
  • Awareness of the existence of legal online music alternatives has significantly increased, notably among the under-30s age group in Germany (57%) and France (45%).
  • The music industry has sent approximately 23 million instant message warnings in 9 countries to people offering copyrighted music on file sharing systems. Those countries are Austria, Australia, Canada, Denmark, Germany, Japan, Sweden, UK and US.

Government Initiatives

  • The French government has showed its strong support for the music sector’s fight against illegal file-sharing, launching an Action Plan to fight online piracy and promote the development of legal online music sites. French Minister of Industry M. Patrick Devedjian today (June 8) held talks with leaders of the French recording industry association SNEP to discuss the anti-piracy Action Plan.
  • The Italian Government in May assisted the music sector’s enforcement efforts by adopting a strong new anti-piracy law criminalising illegal file-sharing

Impact on file-sharing:

  • The number of infringing music files on the internet stands at 800 million, down from 900 million in January 2004 and down 27% from a peak of 1.1 billion files in June 2003.
  • The number of infringing music files available on peer-to-peer networks has fallen to 700 million, 100 million less than in January 2004 and 30% down on the June 2003 peak of 1 billion.

Legitimate online services

  • The number of legal online music sites has increased from 20 in mid-2003 to over 100 (of which more than 50 are in Europe). These are accessible via the educational website founded by an alliance of music sector bodies. The site has now been rolled out in Germany, France and Italy.
  • Traffic on legitimate online music sites has increased dramatically over the last year. Pan-European online music provider OD2 reports average monthly music downloads at over 500,000 in first quarter of 2004 rising by 27% in May 2004.
  • Over 300,000 songs are available in Europe, with 700,000 available in the UK following the launch of Napster in May. Registered users on online sites in Europe, according to OD2, rose from 380,000 at the end of September 2003 to 830,000 in March 2004.
  • Denmark saw a key development in the advance of legal online services on June 7th with the launch of Phonofile, an online music store offering 130,000 titles, a catalogue expected to expand to 300,000 within 6 months.

Litigation updates

Denmark: Of 88 alleged file-sharers to receive civil demand letters in March, 17 individuals have either already paid or agreed to pay compensation averaging around 3,000 euros each. A further 23 are negotiating levels of compensation. Cases are being taken out against 24 more file-sharers on June 8-9. Several hundred further cases are planned in the coming months.

Germany: Earlier this month a 23-year old man from Cottbus in south east Germany, agreed pay compensation of 8,000 Euros. He had 6,000 MP3 files on his computer and 70 CDs containing further files. In a second case, a 57-year old teacher from Stuttgart has been charged with copyright infringement and will face similar compensation demands. Further cases will be reported to the public prosecutor.

Italy: following criminal raids, the Public Prosecutor has charged 30 individuals with copyright infringement and trials are expected to start within the next few months. Further cases will be brought in the near future.

United States: Since September 2003, the leading record companies have brought copyright infringement lawsuits against 2,947 alleged illegal file sharers. There have been 504 settlements to date.

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