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Kickstarter's first crowdfunded sex toy raises $30,000 on its first day

Kickstarter is exploring uncharted territory. On Thursday, for the very first time, the crowdfunding platform became the temporary home to its very first sex toy. Its name is Fin, and it’s the product of the Brooklyn-based company Dame Products, whose first claim to fame was its Eva invention. Described as a “finger vibrator engineered to augment touch,” this new product promises to be unobtrusive, intuitive to use, and designed in a function-first manner.

Conceptualized with the hope of closing the “pleasure gap” between men and women, the Fin is “designed to feel like a part of you, so you can be a part of something amazing,” according to its newly launched Kickstarter page. Constructed with medical-grade silicon and making use of a three-speed motor, Fin promises quality in every sense of the word.

In a notably female-positive move for Kickstarter, the internet company has recognized Dame Products’ commitment to “desensationalizing toys for sex,” and moreover, addressing the common disparity in sexual satisfaction between men and women. As Dame Products points out, “women are over four times more likely to describe recent sex as ‘not at all pleasurable'” when compared to their male counterparts. But Fin hopes to change that.

“We’re thrilled to be launching our second campaign, following the success of our first product, Eva,” says Alexandra Fine, CEO of Dame Products. “Turning to crowdfunding is a conscious decision on our part — something we find crucial when designing products like ours. The immediate feedback and constant two-way communication with our customers allows us to gain insight into the industry in a valuable way.”

Along with Janet Lieberman, an MIT-educated mechanical engineer, Fine noted that her goal in co-founding Dame Products was “to expand the sexual experiences of womankind and introduce unique, woman-oriented options into an oft-outdated industry.”

“Our mission is to listen to, study, and ultimately design around women’s real, unmet needs,” Lieberman noted, “I spent years engineering top-of-the-line products, but I found myself consistently accepting lower standards when it came to sex toys. We founded Dame Products out of the belief that sex toys should be held to the same standards as any other consumer product. We feel we’ve accomplished that with Fin.”

On its first day on Kickstarter, Fin has already managed to raise nearly $30,000 of its $50,000 goal from over 400 backers. So if you’re interested in being part of Kickstarter history, this may be the project to back.