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Shreddies underwear won’t silence out your farts, but they’ll smell less deadly

There’s underwear with “technology” you can buy that lifts and accentuates your front, top, and rear. But there’s one thing that skivvies haven’t been able to do, and that’s preventing the whiff that emanates from your derrière. Yeah, let’s not dance around it, we’re talking about farts, okay? Thanks to a British inventor, Paul O’Leary, however, he’s using tech in his Shreddies undergarments to help keep your farts from polluting your immediate surroundings.

Available for men ($45) and women ($35), the Shreddies “flatulence filtering underwear” have activated carbon cloth (called Zorflex) sandwiched between layers of regular fabric. The specialty layer absorbs and traps the odor before it can make its way out into the open. “Previous research published in The American Journal of Gastroenterology found activated carbon underwear to be the most effective method of removing flatulence odors,” the company says. The underwear has gone through rigorous testing, and findings from research by De Montfort University were presented at the 86th Textile Institute World Conference; the fabric “was found to remove sulphide and ethyl mercaptan so effectively that it can filter odors 200 times the strength of the average flatus emission.” Shreddies says carbon cloth technology has been used before in chemical warfare suits, but its Zorflex technology has made it thin enough to be used in clothing, to fight a different kind of chemical warfare.


Shreddies doesn’t specialize in just flatulence control. It has a line of washable “incontinence underwear” made with a waterproof and breathable fabric designed to handle No. 1. We wouldn’t be surprised if they’re hard at work developing something to deal with No. 2. As for noise cancellation, Shreddies’ developers can’t help you there, but the folks at Saturday Night Live have some product suggestions (here and here) you could use.

(Via Fast Company)

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