So you’re out with friends, enjoying a few drinks in a local bar. You need to take a leak so you head for the restroom. You hover over the urinal and from down below you hear a voice. It’s one of the urinal cakes – talking to you. The first thought that goes through your mind is, “I think I’ve had one too many,” but then you see on the cake some words: “Call a ride, get home safe.” You realize it is the cake talking to you. So what’s that all about?
It’s all part of an initiative being run by the Michigan Office of Highway Safety Planning (OHSP) in collaboration with the Michigan Licensed Beverage Association (MLBA) to encourage responsible driving. In other words, if you’ve been drinking, don’t get behind the wheel of a car.
Hundreds of bar restrooms across the state are now chattering away with the talking urinal cakes, all uttering the following message: “Hey, listen up. That’s right, I’m talking to you. Had a few drinks? Or maybe a few too many. Then do yourself and everyone else a favor, call a sober friend or a cab. Oh, and don’t forget – wash your hands.”
The move is part of a Fourth of July drunk driving crackdown, with Michigan cops conducting extra drunk driving patrols through July 8.
“While this message isn’t new, the method of delivery certainly is,” said OHSP’s director, Michael L. Prince. “Not only do we want to turn some heads and get people talking, we hope everyone takes the message to heart.”
The cake maker says surprise and humor can be surprisingly effective in conveying a message, and hope it will make drivers the worse for wear think twice before climbing in their car.
There’s no word on any such message being trumpeted out in the women’s restrooms, presumably because of the stat showing that in Michigan in 2011 over 80 percent of drinking drivers involved in fatal car crashes were men.
Check out the short AP report below on the talking cakes and have a listen to the message yourself.
[Source: Michigan State Police]