Introduction
Few brands can hope to even come close to the iconic iMac in brand recognition. The ubiquitous glass-and-aluminum slab has become a fixture in dorm rooms, offices and living rooms, and with its 2010 refresh, Apple manages to keep the same familiar face, but inject even more power into the tiny chassis by adopting Intel’s Core series processors and full-power desktop graphics cards from AMD. While it may not qualify as a “must upgrade” for existing iMac owners, gamers and other users should be pleasantly surprised by the very real performance boost the new hardware delivers.
Features and Design
Don’t pore over the chassis on the 2010 iMac too carefully looking for a little extra love from designer Jon Ive; Apple has left well enough alone and changed absolutely nothing on the outside this year. When you already own the design, other companies scramble to emulate, it’s a luxury you have. And we’re not complaining. The edge-to-edge glass, black-rimmed bezel, uninterrupted aluminum shell and single white cable trailing out the back look as magnificent this year as they did last year, and we would hate to see Apple can a winning design for a new flavor of the week.
Speaking of which, Apple’s included mouse and keyboard remain as abysmal and overdesigned as ever, looking chic and minimal on an uncluttered desk, but driving function off a cliff to get there. The mouse fits the hand about as comfortably as a stepped-on tuna can, and the limp Chiclet keyboard has been shortened so drastically (it lacks a number pad, which Apple advertises as a feature) that it looks downright comical in front of the towering 27-inch display.
Our iMac came configured from the factory with an Intel Core i5 processor running at 2.8GHz, 4GB of DDR3 memory, an ATI Radeon HD 5750 GPU with 1GB of DDR5 memory, and a 256GB SSD. As equipped, it runs for $2,599 through Apple’s configure-to-order program.
Although our model didn’t come equipped with both an SSD and conventional drive, this year is actually the first that Apple will put both in the same computer. While it’s no feat of engineering, it does offer customers the chance to take advantage of both the speed of an SSD and the raw storage capacity of a magnetic drive.
Display
The 27-inch LCD on the iMac will drop jaws, and not just because it’s utterly massive. Unlike most displays in this size class, which offer 1080p resolution, Apple proceeds past the bounds of high-def content to a full 2560 x 1440. While that means 1080p content will need to be scaled to fit it, the increased pixel density also makes text and graphics on the desktop look significantly smoother, translating to a more refined desktop experience. LED backlighting improves efficiency, eliminates the dim warmup period of CCFL tubes, and looks extraordinarily bright. Although the primitive cast-metal stand won’t telescope up and down the way a pro monitor mount will, it does easily pivot up and down to get the best viewing angle. Not that you’ll need to play with it much – the IPS LCD screen Apple has selected has just about the best viewing angle in the biz – you can look at it from pretty much any angle without much distortion.
Ports and Connections
Per the usual Apple formula, the iMac doesn’t come loaded with ports to spare, but you won’t find many missing, either. Around back, you get four USB 2.0 ports, one FireWire 800 port, an Ethernet jack, and a mini DisplayPort, which can be used to output VGA, HDMI or DVI video with the appropriate adapter ($29) from Apple. While it cleans up the look of back a bit, we would prefer if Apple skipped the obvious cash grab on the cables and just gave us the standard VGA and DVI outputs right on the box. Along the same lines, Apple provides both analog and optical digital inputs and outputs in stereo, but audio buffs hoping to tie the iMac into a more powerful home theater system might feel left out by the lack of 5.1-channel analog outputs — pretty much a standard feature on PCs. The missing Blu-ray option also stands out as a downright waste, when coupled with a display with as much cinematic potential as this one.
On the right, you’ll find a slot-loading DVD drive and an SDXC expansion port. While SDXC cards only come in capacities up to 64GB at the moment, eventually, the iMac will support capacities all the way up to 2TB, potentially making it as much a storage expansion slot as a media loading slot, if you have the cash.





waiting for the touch screen features!..come Apple get it out now..everyone else has…
Now that Apple software runs on normal PC hardware, I can't think of one good reason why to buy directly from Apple. You can build a computer for much cheaper, with more funtionality, and pick up the latest MAC OS for like $30.00. So unless you have a special rebate deal with Steve Jobs in which he promises to give you magical powers in return for purchasing his over priced product, well, you've been _______ <—— fill in blank with your favorite choice of dirty words.
lol…i am a clean freak so fingerprints are wiped away as soon as they appear..plus Gateway and HP have done a remarkable job with their touch interface products…it should be a normal progression for the touch screen features to appear on Imac.
Yeah me too, but I don’t want to be wiping the screen every 10 seconds.
Everyone I’ve seen with a touch screen desktop uses it for about a week, then they just plug in a mouse and never touch the screen again.
Touch screens are great for kiosk or jukebox style applications, but day to day simply impractical.
Touch screen? Really? I don’t want finger marks all over my beautiful screen. That and I don’t want the sore arm from holding it at the screen all the time. I’ll stick to my keyboard shortcuts and mouse.
This system boots up in 19 seconds. Pretty amazing!
Just wanted to point out – From the Apple Store, you can get, for the same price, a full sized wired keyboard (with full numerical keypad) and extra keys not included on the wireless keyboard.
Also, I find the magic mouse to be an incredible, extremely intuitive mouse that's easy and fun to use. This review lacks any real detail about the mouse. It is very touch sensitive, allowing you to scroll through pages easily and quickly with the slide of your finger.
I find my iMac boots up extremely quickly, multi-tasks without a problem, runs game pretty well, and has an amazing screen. It is amazingly high-definition, clear and glossy, perfect for nearly any task. (It may, however, be distracting if you have a window behind it, as it can be slightly reflective.)
All in all, I generally agree with this review. The iMac is a GREAT all in one computer!
I have a 1 year old Dell laptop 2.66mhz, with a 128gig SSD drive and it takes 15 second to the log on screen.
I bought a mac pro for my wife and it starts and shuts down way faster than mine.
Wow… 19 second start up on that Mac. I am a big Mac user and I know they have fast start up times. I use a Windows machine at work and I know from experience that I could start and shut down may Mac 2 or 3 times before my windows machine can start fully once.
I just bought the i7 with 8GB in The Netherlands. I actually went to the NL Dell store to configure something comparable (same CPU, unrestricted OS, memory, Wifi, Bluetooth, 3 year warranty, 27" screen). Guess what? Apple was several hundreds of € cheaper. And I would not be surprised if the Apple screen was better. And I did not add anything comparing iLife.
Re two of the cons listed in the video:
- When ordering the iMac you can opt for a fullsize USB keyboard and the traditional "Apple Mouse" at no charge.
- You missed one of the best new features of the 27" iMacs – they can be used as just a monitor! The display port on the back can be both an output and an input. This way you don't lose the investment in the great 27" LED screen the next time you upgrade your computer.
Im typing this comment from my PC as my girlfriends i7 iMac sits behind me, she loves it, i find it doesn't have the flexibility that my PC has, then again, my PC is a watercooled gaming BEAST =]. I just wanted to point out that my PC, with a SSD, cold boots windows in about 10 seconds including POST, excluding me typing in my password, and from sleep mode its on Desktop before the screen even finishes its power-up cycle. iMacs are getting better, the new AMD graphics proves that, but at the end of the day, my computer does more, stores more and is generally faster and it cost me almost 500 less than an iMac, and i can expand on that in a few years without forking out more than 1k, keep in mind im not bagging macs, they preform well for what they are, but the price-point for me is a bit too high for something that you cant really upgrade without serious out of pocket expenses (if you do it right).
And at the end of the day you still have a cheap plastic pc that sucks.
Analogue 5.1? Guys… living in the dark ages. For the average consumer, they wouldn’t even know what it means. You can’t beat digital optical for convenience. Single cable into the receiver… so easy.
I’m planning on getting the i7 Quad-core with 8GB RAM. Finally will be able to run Photoshop, Illustrator AND InDesign, whilst still having iTunes, Mail, Safari, Adium, iCal and my other various background apps running.
Agree with keyboard and mouse, I'll probably get a Logitech set up if I find it too irritating.
Analog 5.1? Dark ages fellas… digital is sufficient and simple enough. Only purists use analog cables, and said purists often use vinyl stereo. If it's really that important, buy an external soundcard?
Agreed, although HDMI output or SPDIF output would have been nice. A single headphone out jack is pretty old-school!
The headphone jack is also a mini toslink port, which is optical out. Same goes for the microphone jack.
Wow, it can run halflife 2 at almost full definition (aaa 8x).
I guess you can run crysis at 640×480 hehe. By the way, my windows 7 pc boots in around 20 seconds, and it's like 3 or 4 years old(intel q6600,4gb ram), and resume from sleep is done immediately, just like your mac.
Did you watch the video? The resolution is over 2000 pixels, not 800.
And no, your Windows 7 system (which is 3-4 years old) does not boot up from a cold start in 20 seconds. That's a lie.