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Pentax Optio E30

We haven't had a chance to fully test this product yet, but we've assembled this helpful overview of relevant information on it.

Pentax tries out the point and shoot game with the Optio E30. It’s a 7.4 megapixel camera with a CCD sensor. The E30 films VGA-quality movies. It has an optical zoom of 3x and a digital zoom of 4x. Not all point and shoot digital cameras have an optical zoom, most have just the digital. The display screen is a 2.4 inch LCD monitor. It has a built-in flash. E30s has 11 MB of internal memory and can take SD and SDHC memory card. It is PictBridge and Kodak ImageLink supported. It has a weird ISO range of 80, 160, 320, and 400.

Features List:

– 7.4 megapixel CCD sensor

– VGA-quality movies

– Optical zoom 3x

– Digital zoom 4x

– 2.4 inch LCD screen

– Built-in flash

– 11 MB internal memory

– SD, SDHC memory card

– PictBridge and Kodak ImageLink supported

– ISO 80, 160, 320, 400

Digital Trends’ digital camera buying tips:

Key differences between SLR and Point-n-shoot

Price: According to industry analysts, the vast majority of cameras sold go for less than $200. Making the leap to a DSLR will definitely set you back, but many shoppers obviously believe that the investment is well worth it.

Speed: Speed is the one of the most critical factors. If you’ve ever used a compact digicam, you know that these devices take time to focus and save images to memory cards. During these delays, you can easily miss a smiling face or a running child. To put things in perspective: Point-and-shoot digital cameras generally capture 1 frame per second, while most DSLRs take 3 frames per second or more, making them better suited for fast action shots or sporting events. The difference between snagging the perfect picture and missing it entirely is one of the biggest factors weighing heavily in DSLR cameras’ favor.

Image quality: Compact cameras use much smaller imaging devices. By cramming so many megapixels on a small chip, digital noise is a constant problem. In our reviews, we always recommend keeping the ISO (sensitivity) of a digicam at 400 or less. DSLRs have much larger APS-C sized imagers, meaning you’ll encounter less noise in low light situations and better picture quality overall. Using one, you can shoot in more dimly lit conditions without a flash with little image degradation. In addition, if huge prints are in your future-or extensive cropping-DSLRs should be in your sights.

Memory card buying tips

Name Brand: Buying a name brand memory card can sometimes cost an extra few dollars, but along with the name comes a trustworthy company, a good warranty, a generous exchange policy and a reputation for stability – something that’s much more critical than it sounds.

Speed: Not all Flash Memory cards are created equal. Some are terribly slow and others are turbo charged for high-end digital photography. True high-speed Flash Memory cards will have their speed ratings prominently displayed, whether on the card itself, the product packaging or both. You’ll see ratings like 80X, 133X, 266X, or perhaps 8MB/second, 20MB/second or 40MB/second. If you don’t see this number, inquire with a sales rep. If they don’t know or if the manufacturer hides this info, don’t buy the card. Look for a card that has at least a 9MB/second or 60X rating. Why is this speed important? If you’re taking numerous photos in succession, you don’t want the camera to stop taking photos so it can slooowwly save the images to the memory card.

Storage capacity: There are many factors that affect how many photos you can store on a single card – how many “megapixels” the camera is rated for, whether you’ve selected highest-quality photo settings or if you’ve set your camera to take slightly smaller photos. For example, an 8 megapixel Canon point-and-shoot camera can fit around 2,200 high-quality photos on an 8GB Secure Digital card. By this standard, even a 1GB memory card could hold up to 275 high quality photos. A whopping 16GB card could hold nearly 4,400 pics! That’s a lot!

What about shooting video?

Within the past few years, video has gone from a novel sideshow that yielded almost unusably bad results, to a legitimate secondary purpose for many point-and-shoot cameras. Although you probablt won’t want to replace your dedicated camcorder with a camera that also shoots video, many will do the job just fine for short, impromptu clips.

First off, pay attention to the resolution a camera can capture – VGA (640 x 480) is now common on point-and-shoot cams, while 720p is getting more frequent and 1080p sometimes crops up on DSLRs. Video in the AVCHD format – the same type real digital camcorders shoot – is preferable to other formats. Pay attention to the encoding bitrate, measured in megabits per second (mbps). The higher the rate, the more detailed the videos will look, although they will take up more space on your storage card as well.

What’s the difference between optical and digital zoom?

Like megapixels, manufacturers frequently throw around big numbers relating to digital zoom. Like megapixels, you should ignore them. Optical zoom uses real optics to get you closer to your subject, while digital zoom merely takes the same amount of pixels you would have in a standard shot and blows them up to fill the frame. The camera captures no more detail. It’s the same zooming or cropping trick you could pull in Photoshop, done in the camera on the fly. While that can sometimes be handy, image quality suffers severely as a result, and most photographers would never use digital zoom.

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