Japan has finally discovered the Apple iPod and its taking their country by storm. Japanese users called the iPod 'cute' and something they can believe in. Whatever that means...
“The iPod is proving a colossal hit on the Japanese electronics and entertainment giant’s own turf. The tiny white machine is catching on as a fashion statement and turning into a cultural iconin Japan, much the same way it won a fanatic following in the United States.
Apple Computer Inc. has launched a marketing campaign in Japan with catchy TV ads and billboards painted on Tokyo trains. It opened its first Apple store in Tokyo’s glitzy Ginza late last year and is opening another in “
“”I only want something I can believe in,” says 21-year-old design-school student Hiroyuki Sakurai, who was all smiles after buying an iPod recently at the bustling Apple store. “It’s a question of sensibility.” “
Ok, goofy comments aside, why is the Apple iPod the only digital audio player the Japanese can believe in? We don’t know, but we can tell you that the Sony HMP-A1 portable media player we are currently reviewing is a killer product. Why buy an iPod when you can have video too? All Apple iPod fans can send their death threats to me at spam@designtechnica.com, if I still have a job.
Read about the Apple iPod phenomenon at the Washington Post.
