Discovery Programming Heads to iTunes

Company behind hit cable networks like Discovery Channel and Animal Planet announces they are adding video programming to the Apple iTunes Music Store.

Discovery Communications, the company behind popular television networks like the Discovery Channel and the Travel Channel, today announced that programming content from their shows would begin being available online via the Apple iTunes Music Store. The cost of this content will, like other programming on iTunes, be $1.99 per episode for viewing on a computer or iPod.

Over a dozen series and specials from Discovery Communications’ various networks will be initially available, said the company. These programming choices will include World’s Best Travel Series, National Parks Short Films and Passport to Europe from the Travel Channel; Amazing Babies and Pregnancy for Dummies from Discovery Health; Kenny The Shark and Save-Ums from Discovery Kids; MythBusters, Extreme Engineering and Shark Week from Discovery Channel; and Most Extreme and Breed All About It from Animal Planet.

Discovery will also add several podcasts through iTunes, including behind the scenes footage from Discovery Channel’s Deadliest Catch and parenting and family relationship tips from TLC’s Shalom In The Home.

“Now, new possibilities are opened for people who want to use Discovery’s high-quality knowledge-rich content on the go, while we also promote Discovery’s television networks,” said Don Baer, Senior Executive Vice President, Strategy & Development, Discovery Communications, in a statement. “Wherever they are and whenever they want, consumers can use the iPod to learn and be entertained with Discovery’s content about people, places, cultures, science, health and much more.”