iRiver Uses Porn Star In Marketing Effort

iRiver, acting out of desperation may have hit an all time low by using porn star Jenna Jameson in some of their advertisements.

“Chosun Ilbo reports that Korean OEM manufacturer Reigncom (manufacturer of the iriver device) has enlisted Jenna Jameson to snare the testosterone set. Pornography can be an effective fuel in the uptake and advance of new technology (still photography, VCR, the Intarweb) and can represent the shortest path to profitablity – this is no news.”

While there is no doubt that sex sells, do we really need to use porn stars for promoting MP3 players – I think not. iRiver has been very quiet on the digital audio player front lately with mediocre reviews and complaints of poor customer service. Could this be an act of desperation? You be the judge.

Read more at Boing Boing

Found VIA Gizmodo