Sony President Ryoji Chubachi said Sony often struck out with buyers because engineers had sometimes strayed from market trends.
“”Engineers have always been Sony’s heroes,” Chubachi said, addressing a small group of reporters at the company’s Tokyo headquarters. “A lot of work is going into producing megapixels, ultra-thin super-light gadgets, long-lasting batteries or zooms, and Sony has that kind of power. But we strike out.”
In a major management reshuffle, Chubachi was appointed Sony president, overseeing the electronics business, and Howard Stringer, who has led Sony’s entertainment business, was chosen chairman and chief executive. “
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