Panasonic MP3 Players: 75 Hours of Tunes

June 1, 2006 By Geoff Duncan

Panasonic's inexpensive 1 and 2 GB SV-MP music players might be confused for a lipstick case, but they claim up to 75 hours of playback on a single AA battery.

Panasonic may not be known as a style leader in the MP3 player market, but every now and again the company makes a claim which makes consumers look twice at their products. Case in point: Panasonic’s SV-MP MP3 players which boast 1 and 2 GB capacities, are available in some semi-fashionable colors, and claim to offer to up 75 hours of playback time on a single AA battery.

Available in two capacities (1 GB and 2 GB) at two price points ($99.95 and $149.95), the units are just under three inches wide, just over 1 inch tall and deep, support MP3 and WMA playback (and is PlaysForSure compatible), and boasts a 2-line backlit LCD for viewing track information and managing playback. Users put tuneson the units via drag-and-drop file transfer over USB. Both the 1 and 2 GB models are available in white; the 1 GB model is also available in pink, while a blue version of the 2 GB unit is also for sale. The units also offer digital EQs (with genre presets) and audio processing to boost bass and minimize distortion.

Model numbers vary by capacity and color. Panasonic is careful to note that batter life will vary depending on conditions of use, but

Showing 3 comments

girlfriend_has_one at 11:37am 15th October 2006 She has one and says this device has not died on the original battery yet. She's had it for one month now. Plays it three days a week almost 5 to 6 hours at a time. the sound has not weaken nor has the player abruptly stopped at any moment. Those who call BS should at least try the device to see for them selves if the claims are true. but keep also keep in mind that the battery is user replacable. Also a disposable battery actually can hold a charge longer then a rechargable since rchargable's batteries must discharge on a dailey basis I believe disposables does not discharge (hence the long shelf life).
jeff at 3:38pm 1st June 2006 I call BS on the 75 hour claim though.
Matt at 11:13am 1st June 2006 This is similar to the Bratz (for kids) lipstick MP3 player, but for adults. I also like that the panasonic has 1-2 GB, theirs is only 128MB. The battery life is great for a sindle AA as well.