Philips Electronics and Jordan, a division of Nike Inc., today launched in the Middle East the psa256max Limited Edition Jordan MP3 Player by Philips.
Targeting active consumers and big-city residents who are defined by style, the device will expand the Philips performance audio range and extend the Jordan brand well beyond apparel and footwear. The new player features state-of-the-art technology, including 256MB of memory providing up to four hours of music, and a design that reflects Jordan’s signature combination of sports and style including a sleek, all-black chrome casing with Jordan’s ubiquitous Jumpman logo.
‘The Middle East consumer is becoming increasingly demanding regarding both the style and functionality of their entertainment devices. Philips works with the best brands as part of its commitment to delivering a deeper, more complete listening experience to consumers, no matter whether they are at work, at play or at home,’ said Khalid Tuer, Regional General Manager, Philips Consumer Electronics MEA.
Read more at AME Info
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