While they still haven't mastered the art of selling music online, the record labels are turning to samples of that same music to be sold as ringtones for wireless phones.
The major record labels are jumping on the ring tones bandwagon, a market segment that last year brought in $3.1 billion worldwide, according to mobile market research firm Consect.
Warner Brothers Records has recently started running commercials on MTV and MTV2 for a set of voice-greeting ring tones recorded by members of the punk band Green Day. According to a New York Times article, executives in the music and cellular industries said it was the first time a record label had paid to run its own ads for ring tones in the United States market.
Read the whole article at the New York Times.
