Super Bowl Ads Take Aim at the iPod

Advertisers are known for going all out on Super Bowl television commercials: now they're hoping their ads are so good you'll want to download and share them.

Advertisers are known for spending lavishly to write, produce, and place their advertisements in the Super Bowl, paying top dollar for 15, 30, or 60 seconds in front of, arguably, one of the years’ largest television audiences. The ads have developed their own culture

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