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Tivo to Let Subscribers Choose Ads

Digital Trends Staff By

New offering, available in Spring 2006, will let Tivo users opt-in to select categorized ads to be delivered to their DVRs.

DVR pioneer Tivo today announced plans to offer their subscribers the first ever television-based advertising search solution in Spring 2006. The offering will deliver what the company calls

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  1. Eric Davis at 5:25pm 28th November 2005 If there going to force ads upon us then they should no charge us a monthly fee...
  2. Dane Bryant at 2:39pm 28th November 2005 I love Tivo, but... Who in their right mind would think we "the subscribers" want to see more advertisments? I know Tivo is loosing market share, but this isn't the anwser. A large percentage of why I use Tivo is the ability to not watch commericals.
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