Gears of War 3 launched on Tuesday (September 20th) with a midnight release. Around the world there were premiere events for gamers to attend so that they could pick up the new game and win prizes.
This particular video shows off the Best Buy Times Square launch. Series creator Cliff Bleszinksi showed up at the NYC launch with Paul Teutul of American Chopper to give away a custom bike and other prizes.
Check it out if you want to see people buying the game.