Nintendo’s holiday bundles may have done the trick. Today, the game maker announced that it sold a combined 1.5 million systems during the week of Black Friday. Breaking the numbers down, the Big N sold about 600,000 Wii consoles and 900,000 Nintendo DS handhelds.
“U.S. shoppers bought about 9,000 Nintendo hardware systems nonstop for every hour of every day during the week of Black Friday,” said Nintendo of America President Reggie Fils-Aime. “For the past several years, consumers have decided that Nintendo defined both top value and all-inclusive entertainment, and that sentiment continues again at the start of this shopping season.”
Though DS sales have slipped a bit from last year, the Wii showed growth, topping its 550,000 units sold during the same week in 2009. Nintendo cites its many bundled game + system packages as a propellant to sales.
In recent months, however, Wii has not faired so well, dropping steadily in sales. In October, Nintendo posted its first six-month loss in seven years due to lagging sales of DS and Wii. The decline caused many to wonder if it was time for Nintendo to introduce a new game console to better compete with the Xbox 360 and PS3, whose Black Friday sales have not yet been released. However, Fils-Aime has shot back in recent weeks, touting Wii’s successes and stating that the company has no imminent plans for a new console.
Perhaps Nintendo’s retro game lineup is beginning to pay off. A majority of Nintendo’s holiday line-up has a classic feel to it. Side-scrolling games like Donkey Kong Country Returns, Kirby’s Epic Yarn, and Metroid: Other M recently hit shelves, and GoldenEye 007 is a remake of the hit Nintendo 64 game of the same name.
Do you still play the Wii? Have you ever?