Activision has spent the summer getting its mobile gaming strategy in place. At the center of that strategy is its new UK studio. The Leeds-based operation headed by former members of Rockstar Games (Grand Theft Auto) and Team17 (Worms) has been the subject of much speculation. Some said that the studio’s purview would be all future mobile editions of Call of Duty. The only concrete information about the studio came out in July: It’s first project would be a new edition of Pitfall!
Activision gave the studio its proper debut on Thursday. Renamed The Blast Furnace, its new Pitfall! Is now available for iOS devices. It’s a slick reimaging of one of Activision’s very first games, a running game that should be familiar to many mobile gamers. It’s also emblematic of The Blast Furnace’s mandate going forward. It’s job will be to reimagine Activision’s intellectual property for mobile devices.
“Activision has one of the richest portfolios of intellectual property of any game developer or publisher in the industry,” vice president of Activision Mobile Greg Canessa told GamesIndustry International, “We have over 350 pieces of IP in our catalogue. With mobile there’s a tremendous opportunity for you to reinvent, reboot, and reinvigorate IP, as we’ve seen successfully deployed with other games in the tablet and smartphone space in the last few years. There’s a tremendous opportunity once you think about the mobile field with small, medium, and large games, casual, mid-core, hardcore and to really take advantage of that IP portfolio and build a wide variety of games with an aggressive plan we have that utilizes those pieces of intellectual property.”