Skip to main content

Budweiser built a life-size Pac Man game for a Super Bowl ad

budweiser built life size pac man game super bowl ad
Image used with permission by copyright holder
Budweiser constructed a life-size Pac Man maze in Los Angeles’ Fashion District recently for a Bud Light advertisement, set to air at the upcoming Super Bowl XLIX on February 1, 2015. The ad is part of the brand’s “Up For Whatever” campaign, which launched in 2014.

The ad, called Coin, will run for 60 seconds, according to the New York Daily News. In it a man will receive a message from a beer bottle which invites him outside. Then he is given an enormous coin and the chance to play in the life-size replica of the classic arcade game’s maze. The whole setup is a brightly lit and faithful recreation of the original game, with neon glowing ghosts clearly visible from above. Actors from the shoot and passers-by have posted images of the set on social media. Although Budweiser has not released any details about the maze, people are hopeful that it may be made open to the public after filming is complete.

Super Bowl XLIX will air on Sunday, February 1 on NBC, with either that Patriots or Colts from the AFC squaring off against the Seahawks or Packers from the NFC.

Shooting the latest Bud Light #upforwhatever commercial w a LIFE SIZE PAC MAN GAME!! Yeah, ur jelly. pic.twitter.com/esUjY54eg4

— Curtis Kingsley (@CurtisKingsley) January 8, 2015

Editors' Recommendations

Will Fulton
Former Digital Trends Contributor
Will Fulton is a New York-based writer and theater-maker. In 2011 he co-founded mythic theater company AntiMatter Collective…
The best Dragon’s Dogma 2 mods
Dragon's Dogma 2 key art featuring a knight with a fiery hole in their chest.

Even before release, there were some red flags about how Dragon's Dogma 2 would perform on a technical level. While console players need to wait and hope for patches to fix things, those on PC can already improve their games through the hard work of modders. Of course, technical improvements are only one area where modders focus. With such a massive world and many systems in place, Dragon's Dogma 2 is brimming with potential for mods of all shapes and sizes. Aside from mods that just improve your performance, most are better saved for after you've reached the true ending, but no one is going to stop you if you'd rather start experimenting from the start. Here are a handful of the best mods you should try in Dragon's Dogma 2.
Dragon's Dogma 2 DLSS3 Enabler 01 - Puredark

For whatever reason, Dragon's Dogma 2 launched with its DLSS3 function disabled. While it is assumed it will be turned on at some point with a patch, modder Puredark went ahead and released the simple Dragon's Dogma 2 DLSS3 Enabler 01 to let you actually play the game with better visuals and framerates. If you have an Nvidia 4000 series GPU, there's no reason not to install this simple enabler.
Crazy's Shop

Read more
V Rising – Legacy of Castlevania crossover will let you fight Simon Belmont
Castlevania's Simon Belmont in V Rising.

Stunlock Studios and Konami have revealed that the survival crafting game V Rising will feature Castlevania crossover content when it leaves early access this May.

V Rising is a survival game where players control a vampire, and this crossover adds Simon Belmont as a hunter who's constantly trying to track down and kill players. If Simon Belmont is defeated, players will be able to equip and use his whip as a weapon. While that content is being added to V Rising free of charge as soon as it hits 1.0, a paid Legacy of Castlevania Premium Pack DLC will also be released. Purchasing it will net players Castlevania-themed decorations and music for their lair. These are all fitting crossover spots for a game that already heavily features vampires and pumps some life back into an unfortunately dormant game series.

Read more
What is dragonsplague in Dragon’s Dogma 2 and how is it cured?
A dragon roars in Dragon's Dogma 2.

Dragon's Dogma 2 likes to keep many of its mechanics and systems a secret until you discover them. You will learn quickly that you can't fast travel around the map freely, but there's one mechanic that is far more detrimental to your game. This is called dragonsplague and it is a disease that can't be cured with a simple tonic. In fact, you may not even realize if you have it in your game because it isn't something that affects your character at all; instead, it affects your Pawns. Failing to recognize you have dragonsplague and deal with it in a timely manner can ruin your entire playthrough if you're not careful. To avoid such a catastrophe, here are all the details about this cruel disease.
What is dragonsplague?

Dragonsplague is a special kind of disease that Pawns can contract seemingly by interacting with either Drakes or Dragons. That part isn't fully clear yet, however, we do know that Pawns with dragonsplague can spread the disease to other Pawns. Since Pawns are able to pass between worlds to join other players, you are never fully safe from being infected if you're playing online. Unlike a real sickness, though, dragonsplague actually transfers between Pawns rather than spreads, meaning it won't fully run rampant through the game.

Read more