Skip to main content

‘Ultima’ creator Richard Garriott spills – and sells – his blood to promote upcoming game

buy lord british blood on ebay ultimablood header
Image used with permission by copyright holder
In recent years, it’s become increasingly common for collector’s edition video games to contain outlandish physical bonuses, like the working Pip-Boy that was bundled with certain copies of Fallout 4. Now, there’s a project that seeks to take this idea one step further, by offering customers the literal lifeblood of the game’s director.

Legendary video game designer Richard Garriott rose to prominence in the 1980s thanks to the groundbreaking Ultima series of RPGs. Now, he’s at the helm of a spiritual successor in the form of Shroud of the Avatar, and he’s selling his vital fluids on eBay to promote the game’s impending release.

This might seem like a desperate measure, but it’s really not — Shroud of the Avatar raised nearly $2 million on Kickstarter back in 2013. The blood may have been sourced from the veins of Garriott, but it’s being sold as the ichor of his Ultima alter-ego, Lord British.

The superfan who wins the auction — which starts at $5,000, and has an unspecified reserve price — can secure a measure of blood encased in a handcrafted reliquary. Despite its gory contents, it’s a very nicely crafted piece — although it remains to be seen who would willingly introduce this ornament to their living room, as the first of six pieces is yet to be bid upon.

The reliquary itself isn’t the whole package. The winning bid will also receives early access to the first episode of Shroud of the Avatar, a virtual version of the vial to decorate their in-game dwelling, and a host of other digital items, according to a report from Eurogamer. There’s also the added bonus of a trip to visit the Portalarium offices in Austin, Texas, although travel costs aren’t included.

The auction runs until July 17, so there’s still time yet for a bidding war to emerge. Shroud of the Avatar is scheduled to release before the end of 2016.

Editors' Recommendations

Brad Jones
Former Digital Trends Contributor
Brad is an English-born writer currently splitting his time between Edinburgh and Pennsylvania. You can find him on Twitter…
All Fallout games, ranked
The courier in his nuclear gear and holding his gun in Fallout: New Vegas key art.

Who would've thought the post-apocalypse could be such a fun time? The Fallout franchise has taken the idea of a Mad Max-like future and not only made it into a wildly popular game franchise but also a hit TV series. The core franchise has been around since the late '90s, and yet we've had only a handful of mainline entries in the series since it was revived by Bethesda with Fallout 3. With Starfield in the rearview mirror and the next Elder Scrolls title currently being the dev team's focus, it could be close to another decade before we can set foot in the wasteland ourselves once again. What better time, then, to look back at the franchise and rank all the games from best to worst?

Fallout: New Vegas

Read more
Super Monkey Ball: Banana Rumble is as fun to watch as it is to play
Monkeys race one another in Super Monkey Ball: Banana Rumble.

I couldn’t tell you what the last Super Monkey Ball game I played was, but I can still talk your ear off about the series. That’s thanks to the speedrunning community that has formed around the franchise, making it into the most exciting game to watch when it's played at a high level. After spending close to a decade watching old games turned inside and out, I’m ready to finally dig into a new entry for myself.

Thankfully, I’m getting that chance on June 25 when Super Monkey Ball: Banana Rumble launches on Nintendo Switch. The latest entry in Sega’s precise platforming series comes loaded with content, from an adventure mode with 200 stages to multiple 16-player multiplayer modes. That’s all exciting, but my attention was on one question when I sat down to demo all of that last week: How fun will it be to watch players master it?

Read more
How to unlock the Invoker in Remnant 2
Invoker

Remnant 2's second DLC, The Forgotten King, is jam-packed with fun new stuff to find for those willing to thoroughly explore. Among its many additions is the Invoker archetype, which allows you to harness the power of nature using the nature spirits of Yaesha. Below, we'll detail how you can unlock this exciting new class for yourself.

Read more