DDR Coming to 24 Hour Fitness

Large fitness club chain and Konami ink a deal which will bring the Dance Dance Revolution game to fitness locations nationwide.

Familiar with Dance Dance Revolution? The game which is hot in arcades and other venues is now making its way into fitness clubs as Konami and 24 Hour Fitness announced today a partnership which will bring it to 24 Hour locations nationwide.

DDR, which will be added to 24 Hour Fitness’ Kids Clubs, originally made its debut in Japan in 1998. The game allows users to dance to energetic dance music as the dance steps are laid out on a screen. Konami said the game has created a “fitness phenomenon” in helping to get people off of their couches – DDR also comes in console versions – and in better shape. It has apparently recently begun appearing in the physical fitness curriculum in multiple school districts throughout the United States and now looks to begin making a splash at other non-traditional arcade locations.

“Bringing the health and fitness benefits of DDR to 24 Hour Fitness is an unbeatable combination in helping kids and adults stay in shape while having fun,” said Clara Gilbert, Director of Business Partnerships at Konami Digital Entertainment – America. “By placing DDR in 24 Hour Fitness locations we strive to help kids and adults achieve their fitness goals in an unintimidating and fun way.”