EA to buy PopCap Games for $1.3B

By Molly McHugh July 12, 2011

Electronic Arts (EA) announced today that it will acquire PopCap Games in a deal that may reach as much as a total of $1.3 billion . Last month, PopCap was rumored to have a mystery buyer that was offering somewhere around $1 billion. Given EA’s recent forays into social gaming, the deal doesn’t come as a huge surprise.

PopCap is behind popular games Plants vs. Zombies, Peggle, Zuma, and Bejeweled. ‘We picked EA because they have recast their culture around making great digital games,” CEO David Roberts said in a statement today. “By working with EA, we’ll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience.”

The rise of social gaming has been good to PopCap, which integrates with Facebook, RenRen, Google, as well as Android and iOS devices. And EA has been keeping tabs on the industry: The developer has been traditionally affiliated with console and PC gaming up until recently, when it’s made several acquisitions to establish itself in the social gaming market. EA acquired both Playfish and Angry Birds publisher Chillingo recently, as well as signed a five year deal with Facebook in late 2010.

Adding PopCap Games to this list is another big step for EA’s social gaming division. It’s becoming more and more of a serious competitor in the social and casual gaming market, likely with intentions of challenging Zynga, which continues to dominate. According to EA’s investor statements, PopCap will also help its presence with gamers in Asia, as well as via mobile platforms.

Topics

Former Digital Trends Contributor

Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey…

Gaming

How to start the Nuka-World DLC in Fallout 4

People standing outside Nuka World.

The first major DLC expansion for Fallout 4 lets players go to the abandoned amusement park called Nuka-World. While there's plenty of fun and excitement to be had here, don't expect it to come from the roller coasters or carnival games since this park is the battleground between rival raider gangs. This new zone adds a ton of new quests and side activities to the base experience, but it isn't as simple to get to as a real theme park. Don't worry if your Pip-Boy isn't helping you get to Nuka-World -- we'll show you how to start this DLC.

Gaming

How to start the Automatron DLC in Fallout 4

A man and a robot walking in the wastelands in Fallout 4.

Each piece of Fallout 4 DLC adds something substantial to the base experience. In the case of the Automatron expansion, an entire new questline pitting you against a robot army led by a figure known as the Mechanist. Starting it isn't as difficult as starting other DLCs like the Nuka-World expansion, but it-s still a bit cryptic. Buying the DLC doesn't automatically make it apparent how to actually start this new adventure, but we'll give you specific directions to find it in the wasteland.

Gaming

One of 2023’s best indie games is getting a movie starring LaKeith Stanfield

James descends on an elevator in El Paso, Elsewhere.

El Paso, Elsewhere, one of Digital Trends' favorite indie games of 2023, now has a film adaptation in the works.

Variety reports that LaKeith Stanfield -- an actor known for his work in films like Judas and the Black Messiah, Knives Out, and Haunted Mansion, as well as TV shows like Atlanta -- is going to star in and produce the film. The adaptation is in the works at Di Bonaventure Pictures, the production company behind the Transformers, G.I. Joe, and The Meg film franchises. Little else is known about the film at this time, although we'd presume it will be a fairly direct adaptation of this intense story-driven game.