Gamesindustry.biz is reporting that the Entertainment Rating Software Board has added the new E10+ rating to help to differentiate content in children's games.
“The rating is designed to separate content which is genuinely appropriate for younger children from that which is more suited to children over the age of ten, and has been introduced after consulting with child development experts.
The E10+ symbol will apply to games which have a certain degree of cartoon, fantasy or mild violence, mild bad language or minimal suggestive themes, according to the ESRB, and slots in between the existing E (Everyone) and T (Teen) ratings.”
About 53 percent of the games sold in the United States in 2004 were rated “E,” according to the board, though data analyzed by GamerMetrics and IGN.com show that only 46 percent of all games sold in 2004 were rated “E,” with the bulk of sales in “T” and “M.”
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