â€œHalo 2â€ broke entertainment retail records in its first 24 hours on store shelves. Microsoft Game Studios today announced that the highly-anticipated game sold through 2.4 million units in the U.S. and Canada, driving cash register receipts to the $125 million mark.
â€œEB Games had a record-breaking day as gamers across the country lined up for hours to be one of the first to get their hands on â€˜Halo 2′ on November 9,â€ said Jeff Griffiths, president and CEO of EB Games. â€œThe â€˜Halo 2′ frenzy, anticipation and excitement felt throughout the country prove that â€˜Halo 2′ has become more than a game — it’s a pop cultural phenomenon.â€
“Halo 2 has blown the roof off of any other sales day in the history of GameStop,â€ said Dan Dematteo, president and chief operating officer at GameStop. â€œIn just one day, we sold more than half a million copies of Halo 2 — more than any other game in history in its first day of release. Halo 2 has become more than a pop culture phenomena — it’s become a pop culture frenzy.”
Not only has â€œHalo 2â€ exceeded video game sales records, but entertainment records as well. â€œHalo 2â€ has generated more money on day one than any of the biggest movies in box office history including â€œSpider-Man 2â€ (Sony), â€œHarry Potter and the Prisoner of Azkabanâ€ (WB) and â€œThe Matrix Reloadedâ€ (WB).* In addition, â€œHalo 2â€ surpassed this past weekend’s box office favorite, â€œThe Incredibles,â€ which grossed $70.5 million (U.S.) in three days compared to the $125 million pulled through by â€œHalo 2â€ in one day.
“The first 24 hours of Halo 2 sales have taken our breath away,” said Peter Moore, Corporate Vice President, Worldwide Marketing and Publishing, Xbox. “Across North America, 2.4 million copies of the game were sold through, representing $125 million in total cash register receipts for retailers. It’s no longer just a huge game for us but has become a seminal milestone for the entire industry.”