Halo 2 Breaks Retail Sales Record

“Halo 2” broke entertainment retail records in its first 24 hours on store shelves.  Microsoft Game Studios today announced that the highly-anticipated game sold through 2.4 million units in the U.S. and Canada, driving cash register receipts to the $125 million mark.

“EB Games had a record-breaking day as gamers across the country lined up for hours to be one of the first to get their hands on ‘Halo 2′ on November 9,” said Jeff Griffiths, president and CEO of EB Games. “The ‘Halo 2′ frenzy, anticipation and excitement felt throughout the country prove that ‘Halo 2′ has become more than a game — it’s a pop cultural phenomenon.”   

“Halo 2 has blown the roof off of any other sales day in the history of GameStop,” said Dan Dematteo, president and chief operating officer at GameStop. “In just one day, we sold more than half a million copies of Halo 2 — more than any other game in history in its first day of release. Halo 2 has become more than a pop culture phenomena — it’s become a pop culture frenzy.”

Not only has “Halo 2” exceeded video game sales records, but entertainment records as well.  â€œHalo 2” has generated more money on day one than any of the biggest movies in box office history including “Spider-Man 2” (Sony), “Harry Potter and the Prisoner of Azkaban” (WB) and “The Matrix Reloaded” (WB).* In addition, “Halo 2” surpassed this past weekend’s box office favorite, “The Incredibles,” which grossed $70.5 million (U.S.) in three days compared to the $125 million pulled through by “Halo 2” in one day.

“The first 24 hours of Halo 2 sales have taken our breath away,” said Peter Moore, Corporate Vice President, Worldwide Marketing and Publishing, Xbox. “Across North America, 2.4 million copies of the game were sold through, representing $125 million in total cash register receipts for retailers.  It’s no longer just a huge game for us but has become a seminal milestone for the entire industry.”

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