HP To Launch Built-To-Order Gaming PC

Seeking to take advantage of the fast-growing video game market, Hewlett-Packard Co. on Monday said it would begin to offer built-to-order custom PCs for gamers.

HP said the Web site allowing users to design their Compaq “X Gaming” machines would go live in June or July and offer a range of options with standard, off-the-shelf components. Retailers will also offer access to the machines through their own custom configuration kiosks.

Prices will start at around $1,599 after promotions, HP executives said, and peak at more than $3,000.

The announcement came at the start of E3, the annual video game industry trade show in Los Angeles.

Read the full story at Reuters Technology.

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