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This Madden NFL 15 ad reinvents the meaning of ‘weird’

Read our full Madden NFL 15 review.

Whatever you think you’re going to see when you hit play on the video above, you’re wrong. There’s no way you can expect the epic levels of weirdness that EA Sports assembled for this… trailer? Music video? Parody? It’s not exactly clear. What is clear is that Madden Season is officially here. Comedian Kevin Hart and actor Dave Franco drive that point home eloquently, with the help of some pals from the NFL. And dolphins. No, not the sports team. Living dolphins in a pool.

Related: Laugh at Madden NFL 15‘s rookies as they see their in-game stats for the first time

Madden NFL 15 comes to PlayStation and Xbox consoles on August 26, just over a week shy of the actual NFL season’s first kickoff. Football is finally back, friends. And this… thing, whatever it is, amounts to a celebration of the annual return of America’s favorite pasttime (suck it, baseball).

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Adam Rosenberg
Former Digital Trends Contributor
Previously, Adam worked in the games press as a freelance writer and critic for a range of outlets, including Digital Trends…
Madden 23: tips and tricks to dominate on the field
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Down, set ... hike! It's a yearly tradition for the biggest, best Madden title to drop in near the end of summer and this year is no exception. Madden NFL 23 has fans of both games and the physical sport joining together in shared excitement for this latest installment in the quintessential football simulation game. Madden NFL 23 will let you carve your own rise into the ranks of the best players of all time, go behind the scenes in the Franchise mode to scout players, facilitate trades, manage your staff, or even build an unstoppable dream team in Madden Ultimate Team.

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Madden NFL 23’s development was somber and self-aware
This mid-air hit is an example of one of Madden NFL 23's new disruptive FieldSense animations.

While EA's Madden football games often top sales charts every year, those sales haven't reflected quality. The critical consensus on the series has been on the decline in recent years, and Madden NFL 22 was riddled with bugs that hampered the experience. Thankfully, the developers are aware of Madden's flaws and trying to improve its signature gameplay with Madden NFL 23.
Madden 23 Official Reveal Trailer
Speaking to Digital Trends, Executive Producer of Gameplay Aaron McHardy painted a picture of a more somber and reflective development of Madden NFL 23 as EA Tiburon mourned rthe passing of series namesake John Madden and tried to make up for the franchise's past failures. While Digital Trends hasn't gone hands-on with the game yet, McHardy highlights that Madden NFL 23 will address many issues fans have thanks to a plethora of bug fixes and a new suite of features called FieldSENSE that touches every part of the experience.
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Before the team could make Madden NFL 23's gameplay better, they had to fix what was broken already. The past few Madden titles have all been riddled with bugs, and the situation got worse than ever with Madden NFL 22. The annual release schedule and pandemic had finally caught up to EA Tiburon's game quality. McHardy outlined the steps the developers are taking to ensure it (hopefully) doesn't happen again.
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"We are hyperfocused on making the most polished game that we can."

This process was thorough, as the developers ended up with a list of "hundreds" of bugs and issues that EA Tiburon could improve. The team then fixed some issues as part of Madden NFL 22's live-service updates and took anything they couldn't fix into account when planning Madden NFL 23's development.
"In the way that we plan new features every year, we were also planning fixes for all of those bugs to make sure that we fixed them and also have time left to catch new ones we are creating," he said. "Polish was a big thing for us on the team this year, so while there are still some bugs because we aren't finished, we feel like the game is already in a better position this year than it was at this time last year. We are hyperfocused on making the most polished game that we can."
We won't know for sure whether or not this will all really pan out until the game is in our hands this August, but it seems like EA knows where it messed up and wants to do better.
Sensible changes

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