Microsoft and former News Corp President Peter Chernin are in discussions to create a new channel that would be exclusive to Xbox Live, according to Bloomberg. The channel would raise Xbox Live gold subscriptions by $1 to $2 to provide funds to create original content that would be streamed to the Xbox console. The XBL service currently cost $7.99 per month.
This isn’t the first we are hearing of Microsoft’s intention to bring television-style content to the Xbox. Before announcing his deal with TBS, rumors were swirling that Conan O’Brien was in discussions to bring his late night show to the Xbox. Although the negotiations with O’brien failed (probably something to do with the guaranteed $10 million salary plus incentives TBS offered him), the intention to provide original, quality programming to the Xbox network seems clear.
The channel would be owned by both Microsoft and Chernin. Chernin recently left his post as News Corp.’s second-in-command in summer of 2009 to accept a film and television production deal form Fox. He is currently under contract to provide all television and film content to Twentieth Television and Twentieth Century Fox, which could help expand the initial programming for the XBL channel.
The channel would offer both original content as well as reruns that would cater to the “online service’s young, male target audience,” according to Bloomberg.