Former Sega "2K" Sports series gets a new name, enhanced ESPN features and new senior vice president to drive strategy.
The leading sports games on the market are about to get even better with new features and branding from the most recognizable name in sports. SEGA®’s sports studio, Visual Concepts Entertainment,maker of the acclaimed ’2K’ sports game series, and ESPN, the worldwide leader in sports, today announced at a press conference at the ESPN Zone, a deeper alliance and new branding for the formerSEGA Sports “2K” sports videogame series which will now be called ESPN Videogames. Further reinforcing the brand’s greatest benefits – ESPN integration and presentation – ESPN Videogames willcontinue to deliver some of the best sports videogames on the market.
Titles planned for release starting this Fall under the new ESPN Videogames brand will include: “ESPN NFL Football,” “ESPN NBA Basketball,” “ESPN NHL Hockey” and “ESPN College Hoops.” These games will be available for the PlayStation®2 computer entertainment system and the Xbox
