Effective immediately, consumers can now choose from a variety of options at retail level, including a new PS2 Combo Pack for $199.
The pack includes the console, Network Adapter and a copy of online-enabled game ATV Offraod Fury 2. Sony will also continue to sell the standalone PS2 for $179.
To support the plans, the firm is rolling out a multi-million dollar marketing campaign, focusing on consumer value and entertainment via the PS2.
“As we moved past the 20 million unit sales milestone this summer, it is clear, through our ability to attract a broad audience, that PS2 has become an even stronger focal point of the living room entertainment experience,” said Jack Tretton, exceutive VP for Sony America.