nintendo-3ds-650px

Nintendo president Satoru Iwata says that the lessons learned from the GameCube's life informed the company's decision to slash the price on the 3DS last week.

The gaming Internet exploded with discussion last week after Nintendo made the surprising move of slashing $80 off the price of its 3DS portable gaming device less than six months after its initial release. Company president Satoru Iwata addressed concerns over the decision at an investor’s briefing that was held in Tokyo, Japan at the tail end of last week.

Iwata told the gathered investors that the decision to cut the 3DS price was based largely on the lessons learned from the company’s GameCube console during the last generation, Andriasang reports. The Nintendo GameCube was a strong contender back in the day, offering some of the most well-received releases of the time, but it still managed to finish in third place behind the total units for Microsoft and Sony on the Xbox and PlayStation 2, respectively, when all was said and done.

Iwata also pointed to Nintendo’s many heaping buckets of money that were earned as a result of the massive success of its Wii console and DS portable. Put simply, the company is healthy and can afford to take a few risks. While the price cut is in many ways unprecedented, it comes at a crucial moment. The 3DS flat-out cannot compete with the PlayStation Vita this fall carrying a $250 price tag. That’s how much the Sony handheld will sell for, and it offers a more HD gamer-friendly experience than the 3DS does across the board.

Showing 2 comments

  1. Troy Stone at 6:29pm 1st August 2011 Gamecube was my shit! So many classic titles. That was a gem of a system. I liked my PS2 library more than my GCN library but my favorite titles were on GameCube. Metroid Prime, Metroid Prime 3, Wind Waker & Twilight Princess, Resident Evil 4 (when it was exclusive), Viewtiful Joe, Resident Evil Zero, Mario Kart Double Dash, Twin Snakes, Star Wars: Rogue Leader, Animal Crossing, Pikmin & Eternal Darkness...I played my PS2 more but I was more in love with my Cube when occasionally those rare gems were released. Sorry... nostalgia moment, this was supposed to be about 3DS right... umm.... I'm getting a 3DS when they release the Metroid Dread edition (^_-)
  2. Jon Ireson at 5:47pm 1st August 2011 Lesson Learned: If it sucks drop the price. Success 101
Close Suggestion Star Wars: The Old Republic story explored in full mission video
View Article