Nintendo creates new business division

March 25, 2003 By Ian Bell

Nintendo of America to distribute and market PokÃ©mon ruby and PokÃ©mon sapphire-themed expansion sets for PokÃ©mon-e trading card game through their new business division.

Nintendo of America Inc. announces new plans for marketing, sales and distribution of future editions of the PokÃ©mon-e Trading Card Game (TCG) in North America. Nintendo is establishing a newdivision housed at Nintendo’s Redmond, Washington, headquarters to manage the trading card business. PokÃ©mon USA, Inc. based in New York City, will work closely with Creatures, the PokÃ©mon TCGdesigners, and Nintendo of America in support of the TCG in North America.

The first expansion of the PokÃ©mon-e TCG from Nintendo will showcase all-new characters from the highly anticipated PokÃ©monÂ® Ruby and PokÃ©mon Sapphire video games which launched for Game BoyÂ® Advanceon March 19 in North America. Nintendo adds the PokÃ©mon-e TCG to existing e-Reader card products like Mario Party-e, Animal Crossing-e and the NES-e series.

The release date for the first PokÃ©mon-e TCG expansion based on PokÃ©mon Ruby and Sapphire to be published, marketed and distributed by Nintendo of America, is set for June, 2003. These cards will becompatible with Nintendo’s popular e-Reader accessory, allowing consumers to access additional game information on their Game Boy Advance systems.

â€œPokÃ©mon video games and the PokÃ©mon TCG are so closely integrated in North America that it makes sense for Nintendo to manage both key components,â€ says Tatsumi Kimishima, president, Nintendo ofAmerica Inc. â€œThrough innovations such as e-Reader, Nintendo is able to consistently enhance the synergy between trading cards and video games.â€

PokÃ©mon Ruby and Sapphire are the first PokÃ©mon video game titles available for Nintendo’s Game Boy Advance system and will be available for an MSRP of $39.95 each. Game Boy Advance is available fora MSRP of $79.95, while the newest edition to the Game Boy family, the Game BoyÂ® Advance SP will be available March 23 for an MSRP of $99.95.

Showing 1 comment

Woostercc.net at 2:29am 30th December 2010 About Ruby, Sapphire, and Emerald... Ruby and Sapphire, is there a difference? And what is the nature? Ruby was named “rubber” Latin name for red. And like Sapphire, one of the “Sapphins”which means blue. Both ruby and sapphire, the same scientific name, such as co...