Nintendo creates new business division

Nintendo of America Inc. announces new plans for marketing, sales and distribution of future editions of the Pokémon-e Trading Card Game (TCG) in North America. Nintendo is establishing a newdivision housed at Nintendo’s Redmond, Washington, headquarters to manage the trading card business. Pokémon USA, Inc. based in New York City, will work closely with Creatures, the Pokémon TCGdesigners, and Nintendo of America in support of the TCG in North America.

The first expansion of the Pokémon-e TCG from Nintendo will showcase all-new characters from the highly anticipated Pokémon® Ruby and Pokémon Sapphire video games which launched for Game Boy® Advanceon March 19 in North America. Nintendo adds the Pokémon-e TCG to existing e-Reader card products like Mario Party-e, Animal Crossing-e and the NES-e series.

The release date for the first Pokémon-e TCG expansion based on Pokémon Ruby and Sapphire to be published, marketed and distributed by Nintendo of America, is set for June, 2003. These cards will becompatible with Nintendo’s popular e-Reader accessory, allowing consumers to access additional game information on their Game Boy Advance systems.

“Pokémon video games and the Pokémon TCG are so closely integrated in North America that it makes sense for Nintendo to manage both key components,” says Tatsumi Kimishima, president, Nintendo ofAmerica Inc. “Through innovations such as e-Reader, Nintendo is able to consistently enhance the synergy between trading cards and video games.”

Pokémon Ruby and Sapphire are the first Pokémon video game titles available for Nintendo’s Game Boy Advance system and will be available for an MSRP of $39.95 each. Game Boy Advance is available fora MSRP of $79.95, while the newest edition to the Game Boy family, the Game Boy® Advance SP will be available March 23 for an MSRP of $99.95.

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