PC Gaming Alliance Unites Industry

Activision, Microsoft and Nvidia are among the names joining forces to promote PC gaming under the new PCGA umbrella organization.

While every gaming console has a manufacturer to rabidly promote it as a gaming platform, PC gaming has gone without a major backing organization to look out for its interests – until now. On Tuesday, nine major PC hardware and software companies announced the formation of the PC Gaming Alliance, an organization dedicated to promoting PC gaming.

According to the organization’s press release, it will “focus on driving coordinated marketing and promotion of PC gaming, consistent and accurate reporting of PC gaming market sizing and research, and creating forums for member companies to cooperate on solutions to challenges facing the PC gaming industry, such as hardware requirements, anti-piracy, and more.”  It will also create guidelines for member companies and issue recommendations.

While one research firm predicts the PC gaming segment will grow 80 percent in the next five years, the industry slipped backwards by six percent in profits last year, helping establish the visible threat console gaming represents.

So far, member companies include hardware companies such as Acer, AMD, Intel, Nvidia, Dell and Razr USA, along with software developers Microsoft, Epic Games, and Activision. The announcement came at the same time as this year’s Game Developers Conference in San Francisco.