Playstation 3 Launch Up to a Year Away?

Sony says it is still launching the Playstation 3 this spring in the first part of 2006, but Merrill Lynch has thrown some cold water on the fire.

Analyst Hitoshi Kuriyama of Merrill Lynch in Japan has reported that launch of the PS3 could be delayed by six to twelve months, according to the Financial Times. Such a delay would mean the gaming platform wouldn’t appear in Japan until the latter half of 2006, and wouldn’t launch in the U.S. until 2007.

The main reasons for a delay would appear to be high production costs and unfinished technical specifications.

Merrill Lynch analysts in San Francisco have estimated the materials and manufacturing costs of the PS3 could approach $900 per unit (including $230 for the Cell processor and $350 for the Blu-Ray drive), falling to $320 per unit three years after launch. The cost-per-unit implications for the Playstation are irksome: in order to compete with Microsoft’s pricing on the Xbox 360, Sony would either have to drastically discount the sale price to match the roughly $400 retail price of Xbox 360 systems, and/or limit the number of Playstation 3 consoles released to market to two to three million to limit up-front losses while the consoles are at their most expensive to produce. Manufacturers

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  1. Ian Bell and Dan Gaul at 10:30am 20th February 2006 My initial thought and I am sure others reading this will think the same, is that Sony is crazy to be taking such a big loss like this. But if you think about it, they are killing two birds with one stone. They get people to purchase a killer gaming system chocked full of features AND they get people into their Blu-Ray camp. So now Sony is getting royalties off of the console system's games and movies based on Blu-Ray. Obviously someone at Sony is running the numbers and thinks they will pull a profit after a few years. Whats the typical lifespan for a console? 10 years or something like that?
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