This is the second publishing deal to be announced by the European division since it was re-established only a matter of weeks ago; the first was a deal with Team 17 which will see Sega fulfilling publisher duties on Worms 3D.
The Warhammer Online deal covers publishing rights for Europe, North America, Canada and Australia/New Zealand. Sega will not, however, be responsible for running or maintaining the servers for the game – a task which will remain with Games Workshop.
Warhammer Online is currently being developed in the UK by Climax, and will now be shown off on the Sega booth at E3 next week. The game will be released in Europe in Spring 2004, with other major territories to follow shortly afterwards.
We got a glimpse of Warhammer Online at ECTS 2002, and the game certainly looked impressive then; a public showing at E3 can be expected to build consumer anticipation for the title massively. Warhammer remains a hugely popular franchise, and has a devoted fanbase which should guarantee a large number of early adopters.