Both companies are jointly developing a custom graphics processing unit (GPU) incorporating NVIDIA’s next-generation GeForce and SCEI’s system solutions for next-generation computer entertainmentsystems featuring the Cell* processor.
This collaboration is made under a broad, multi-year, royalty-bearing agreement. The powerful custom GPU will be the graphics and image processing foundation for a broad range of applications from computer entertainment to broadband applications. The agreement will encompass future Sony digital consumer electronics products.
â€œIn the future, the experience of computer entertainment systems and broadband-ready PCs will be fused together to generate and transfer multi-streams of rich content simultaneously. In this sense, we have found the best way to integrate the state-of-the-art technologies from NVIDIA and SCEI,â€ said Ken Kutaragi, executive deputy president and COO, Sony Corporation, and president and Group CEO, Sony Computer Entertainment Inc. â€œOur collaboration includes not only the chip development but also a variety of graphics development tools and middleware, essential for efficient content creation.â€
â€œWe are thrilled to partner with Sony Computer Entertainment to build what will certainly be one of the most important computer entertainment and digital media platforms of the twenty-first century,â€ added Jen-Hsun Huang, president and CEO, NVIDIA. â€œOver the past two years NVIDIA has worked closely with Sony Computer Entertainment on their next-generation computer entertainment system. In parallel, we have been designing our next-generation GeForce GPU. The combination of the revolutionary Cell processor and NVIDIA’s graphics technologies will enable the creation of breathtaking imagery that will surprise and captivate consumers.â€
The custom GPU will be manufactured at Sony Group’s Nagasaki Fab2 as well as OTSS (joint fabrication facility of Toshiba and Sony).