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Sony to broadcast E3 conference at theaters nationwide

Can’t make it to Los Angeles for next month’s Electronic Entertainment Expo? Sony is set to broadcast its E3 press conference live in theaters in North America, Canada, and South America as part of its upcoming PlayStation E3 Experience event, and admission is free.

In addition to getting a first glimpse at Sony’s upcoming slate of games for the PlayStation 4, event attendees will take home limited edition merchandise and collectible goods that are only available via the PlayStation E3 Experience. Tickets for the event are available starting today at Sony’s official website.

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This year marks the third annual PlayStation E3 Experience event, continuing a tradition that Sony initially started as a fan-oriented experiment.

“In 2014, we had this crazy idea to partner with Fathom Events and broadcast our E3 Press Conference live to some theaters North America, not knowing if this was something people would even be interested in attending,” Sony’s Michael Steranka recalls. “Two years later, and we’ve had to more than double our seating capacity to accommodate everybody!”

PlayStation E3 Experience attendees will see an HD simulcast of Sony’s E3 2016 press conference, where the company is expected to reveal details regarding its PlayStation VR headset and rumored “NEO” console hardware upgrade. The event will also be streamed live via Twitch.

Fans present at the PlayStation E3 Experience can grab free posters, collectible trading cards, and a commemorative drinking glass. Sony is additionally serving up a free “digital gift basket” for attendees, noting that its contents will be announced at a later date.

“There’s just something special about watching the news and excitement of E3 together with fellow PlayStation fans that makes this an event I look forward to every year,” Steranka said. “Between the loud cheers that, honestly, probably ruin movies for people in adjacent theaters (sorry not sorry), and the camaraderie felt in the air from being surrounded by the PlayStation Nation, there’s no better way to experience E3.”

Over 85 movie theaters across 48 states will participate in the PlayStation E3 Experience. Select theaters in Canada will host the event in Alberta, British Columbia, Manitoba, Ontario, and Quebec. The PlayStation E3 Experience will kick off on Monday, June 13.