Activision recently ran a fan contest for clips of people lip-synching to “Sing” by Ed Sheeran. Fans were asked to submit their best moments via the musical.ly mobile app. More than 100,000 videos were submitted, and the results are in. The best vids are now in a music video featuring Stephen Curry, Shaquille O’Neal, Erin Andrews and King Bach. They are also playable in GHTV, Guitar Hero Live’s online playable network.
Fan subs were edited together by Alan Chimenti, the editor behind videos for Taylor Swift, Katy Perry’s “Roar,” the NFL, and more. “It’s been absolutely incredible to see the creative responses we got for the Guitar Hero TV Star contest,” Tim Ellis, CMO of Activision Publishing said in a statement.
GHTV Guitar Hero Live is the world’s first playable music video network. Guitar Hero players can play along with official music videos. This premiere lets fans play along in Guitar Hero Live with the first ever crowd-sourced music video for GHTV. “With GHTV we can create unique playable music experiences such as capturing footage from live concerts and transforming fan-submitted music videos into a playable experience.”
Essentially, GHTV is an online broadcast service you get through the main Guitar Hero game. Themed channels pop up based on what you usually play in-game. There’s also a schedule for curated tracks that are linked to official videos of live concert footage of the actual bands. Players can jump right into any video that’s playing. You can also buy the track for offline play.
Guitar Hero Live is out for PS3, PS4, Xbox One, Xbox 360, WiiU, iPad, iPhone and iPod touch. Musical.ly, co-founder and co-CEO Jun Zhu was thrilled that the collaboration between his company and Activision went well. “Musical.ly is unique in its ability to encourage creativity and collaboration between users, artists, and brands, and we’re excited for future opportunities to showcase the creative potential of the musical.ly community.”
Watching Shaq and NBA MVP Stephen Curry may not be as as funny as Jimmy Fallon’s Lip-Synch Battles, but it’s still pretty rich. You can watch regular people working it out with “hoverboard” drones, trying to one-up each other. And if you have the Guitar Hero game, you can hop on and try it out for yourself.