Watch Chuck Norris pummel orcs in the new World of Warcraft ad

By Rick Marshall November 21, 2011

Possibly feeling the pressure from its recent player exodus, World of Warcraft is punching up its promotional campaign… literally.

A new television ad for the popular MMO puts Chuck Norris in the role of World of Warcraft pitchman, and offers a peek at what his character would look like if he made the jump from larger-than-life action hero to in-game “hunter.” The commercial features Norris’ digital alter ego beating up orcs and delivering his famous roundhouse kick to massive beasts, reinforced gates, and anything else that gets in his way.

As the ad correctly points out, however, “Chuck Norris does not hunt. Hunting would imply the possibility of failure.”

The commercial premiered during last night’s NFL matchup between the Chicago Bears and San Diego Chargers, so you’ll likely to see more of it in the coming weeks.

Editors' Recommendations

Former Digital Trends Contributor

A veteran journalist with more than two decades of experience covering local and national news, arts and entertainment, and…

Gaming

New World is free to play this weekend. Here’s how to play

Two players fighting in New World.

Anyone who's been thinking about sinking tens of hundreds of hours into Amazon's MMO, New World, can give the game a test drive starting today on Steam. Amazon Game Studios is hosting a free weekend for New World, letting players try the game out for a limited time and keep their progress if they decide to buy in.

New World's Steam free weekend started today at 10 a.m. PT and will continue through April 11 at 10 a.m. PT. According to a FAQ for the game's Steam free weekend, players won't be limited in the content they can access. The entirety of New World will be available over the course of the next five days to anyone who wants to see what it's all about via Steam. Players that pick up the game during this time period will also carry all of the progress they make over if they decide to purchase it after the free weekend ends.

Gaming

World of Warcraft will finally unite the Alliance and Horde

Human and orc sharing a drink together.

Peace has finally come to Azeroth. World of Warcraft will finally allow players to party together across the two factions. Now players from the Alliance can form a group with Horde players to take down dungeons and raids together. The cross-faction instanced content will be put on the public test server soon for update 9.2.5.

Since the beginning of World of Warcraft, two factions have dominated the fantasy world of Azeroth, the Alliance and the Horde. The opposing factions have been, more or less, in open conflict with each other for almost twenty years. Player versus player content has almost exclusively revolved around this premise, until now.

Gaming

New World’s trading system shut down after bug allows players to duplicate gold

New World landscape and ruins.

Players won't be able to give each other gold in New World, effectively shutting down the game's economy, due to a bug that duplicates the game's main currency. The shutdown was put in place after Amazon Game Studios was made aware of the exploit, and it extends to all player-to-player, guild treasury, and trading post transactions.

While currency plays a large part in just about every MMO out there, the shutdown is especially alarming for New World. Making money is a huge part of the game that's impacted by which faction players are part of and what taxes they have to pay when trading. Players can even form companies, or guilds, which regulate taxes in settlements, or can simply give players a larger name as they dole out their wares.