ubisoft-ceo-yves-guillemot

Ubisoft's CEO believes that Nintendo's Wii U could speed up the introduction and launch of the next Xbox and PlayStation consoles.

Ubisoft’s heavy presence on day 1 of the Wii in 2006 helped it become one of the console’s most successful publishers. Yves Guillemot hopes to repeat that success by heavily supporting the Wii U at launch, the CEO said in an interview with Gamasutra. More interesting, however, is Guillemot’s thoughts on the next generation. While it’s long been rumored that Sony and Microsoft hope to wait until 2014 to release new consoles, the Wii U may force their hand sooner.

Guillemot believes that the Wii U will push Sony and Microsoft to speed up the introduction of their next generation consoles, which we currently refer to as the Xbox 720 and PlayStation 4. ”I think [the Wii U is] sending the message that the new transition is going to happen – and we’re going to have new machines coming soon,” said the CEO.

And indeed, he could be right. Since Nintendo had such a successful E3, rumors have swirled about a 2012 unveiling for the next Xbox and a PlayStation 4 that is about to go into production (we’re not so sure about this one).

But will Ubisoft support these systems? Well, yes, but much of the company’s real profit has come from casual games like Dance Central and Raving Rabbids on the Wii. ”You will see more high definition games this year and next, thanks to the fact that we’ve done well with casual games like Just Dance,” said Guillemot. “To make Just Dance, it’s just 1/10th the cost of Assassin’s Creed.” … ”It’s a balance. It’s not that we changed the way we do things. We integrated the casual on top of the core. This is helping us spend more money on the high definition titles and is helping us come with more high-definition games.”

Showing 7 comments

  1. Cornelius Wilson at 8:14am 2nd August 2011 I'm not sure. I was reading that PS4 will be released in 2014. I think that is fair since they have typically went with a new console every six years, but with it taking so long for the PS3 to take off and Sony claiming it will have 10 years of life span it could put the console in between 2012-2016. I don't see 2012 as a legit release as it is only next year, and Sony hasn't made a profit off PS3 for long. I don't see the rush for a PS4 as games have not come near using all of PS3's power. I would rather wait a few years before they even comment on the PlayStation 4.
  2. Mrnmrs Hated Newsome at 7:37pm 19th July 2011 Thats great because sooner never means more problems or anything
  3. Mrnmrs Hated Newsome at 7:37pm 19th July 2011 Thats great because sooner never means more problems or anything
  4. Salvatore Orrico Lapaglia at 7:30pm 19th July 2011 says who?
  5. Salvatore Orrico Lapaglia at 7:30pm 19th July 2011 says who?
  6. Ταράντουλα Αράχνη at 6:43pm 19th July 2011 Well that's a stupid strategy because their not ready yet...
  7. Ταράντουλα Αράχνη at 6:43pm 19th July 2011 Well that's a stupid strategy because their not ready yet...
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