Xbox Kinect sales reach 10 million, earns Guinness World Record

By Jeffrey Van Camp March 9, 2011

Microsoft’s Kinect has hit another success milestone. After launching on Nov. 4 2010, more than 10 million of the Xbox 360 peripherals have been sold around the world. Not impressed? 10 million Kinect games have also been sold, a number that doesn’t include the game (Kinect Adventures) bundled with each Kinect.

The milestone hasn’t gone unnoticed either. The Guinness Book of World Records has named the Xbox Kinect the “Fastest Selling Consumer Electronics Device.” According to the site, Kinect has the fastest 60 day launch sales of any consumer electronics device in history, outstripping the iPhone and iPad by selling an average of 133,333 units per day, totalling 8 million units in its first 60 days, from Nov. 4, 2010 to Jan. 3, 2011. Not bad.

“The sales figures here speak for themselves,” said Gaz Deaves, Guinness games editor. “We can confirm that no other consumer electronics device sold faster within a 60-day time span, an incredible achievement considering the strength of the sector.”

From this data, it appears that the Kinect has sold 2 million more units since Jan. 3, which was 65 days ago. If that’s the case, it’s been selling about 30,800 units per day since the holidays ended. Not bad, but the iPad and iPhone have been able to hold their sales much more consistently. Guinness should revise its vague category titles. It should be: “Fastest Initial Sales of a Consumer Electronics Device.”

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Jeffrey Van Camp

Former Digital Trends Contributor

As DT's Deputy Editor, Jeff helps oversee editorial operations at Digital Trends. Previously, he ran the site's…

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