In a panel yesterday, a Samsung executive admitted that the Korean electronics maker is not selling nearly as many tablets as it hoped. Here at the Mobile World Congress trade show in Barcelona, the company’s frustration is quite visible. Three brand new tablets are on display, each of which supposedly caters to a different segment of the market.
The Tab 2 10.1 is a sequel to last year’s Galaxy Tab 10.1, which set the pace for Android tablets in the last half of the year. Though almost a year has passed since the Galaxy Tab 10.1 was introduced, the new model doesn’t appear a whole lot different from its predecessor. It has been upgraded to Android 4.0 (ICS), but still runs on the same internal hardware: a 1GHz dual-core processor, 1GB of RAM, a 3MP rear camera, and a 2MP front camera. The speakers and general design have recieved a bit of a makeover.
If Samsung is wondering the real reason why it’s tablets aren’t selling, it may need to take a step back from the hardware and software. The Galaxy Tab 2 10.1 may be beautiful, but it will also likely cost somewhere between $400 and $600. It may just be too expensive for the non-iPad tablet market.
Check out our hands-on photos of the Galaxy Tab 2 10.1.