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Amazon and Roku jockey for position with new Cyber Monday deals

It looks like Amazon and Roku are going tit for tat on their Black Friday deals, with Amazon just confirming a $30 price drop for the company’s Fire TV streaming box for today, known as Cyber Monday. That puts the price at $69, down from $99.

Last week, Roku confirmed that it’s Streaming Stick would sell for $40 – the same as Amazon’s new Fire TV streaming stick; and Roku’s entry-level LT player also went on special for $30. The company even bundled a 60-day subscription to Rdio Unlimited with both products and, up until midnight this morning, the deal also included three free months of Hulu Plus.

Amazon has experienced some pretty stellar sales in other categories – Fire tablet sales were up more than three-times year-over-year this Black Friday; while Kindle e-reader sales grew nearly four-times year-over-year. Clearly, Amazon is hoping to get the same traction with its Fire TV, a box that connects to your HDTV, then permits quick and easy access to video services like Netflix, Prime Instant Video, Hulu Plus, WatchESPN, Showtime, plus content like music and photos.

It seems the 30% off deal, however, will only be available this afternoon.

Dave Limp, Senior Vice President of Amazon Devices, says he predicts that there will be “a lot of customers opening up new Amazon devices” this holiday season.

The new deals represent yet another battle in the war for streaming dominance between major players, including Roku and Amazon, as well as Apple’s Apple TV, and Google’s Chromecast. While we’re taking a streaming device head-count, Google also has a new Asus-crafted streamer, the Nexus Player, the price of which runs in line with the usual retail cost of other top streaming boxes in the category, at $99.

With these enticing new deals, Amazon and Roku appear to be positioning themselves as the go-to choices for those looking to get into a new streaming machine this holiday shopping season. Given the fact that Apple hasn’t offered a new piece of streaming hardware in two years, and Google’s new Nexus Player is woefully light on apps, both of Amazon’s speedy Fire devices, and Roku’s capable streaming stick — which harbors Roku’s fleet of over 1,700 apps — seem to shine the brightest this year.

Of course, it’s not hard to see who has the last laugh. All of the devices are available at Amazon.